Jesus C.
Creative Strategist & UGC Creator | Performance Creative
𝗜 𝗵𝗲𝗹𝗽 𝗯𝗿𝗮𝗻𝗱𝘀 𝘁𝘂𝗿𝗻 𝗮𝘂𝗱𝗶𝗲𝗻𝗰𝗲 𝗶𝗻𝘀𝗶𝗴𝗵𝘁𝘀 𝗮𝗻𝗱 𝗽𝗲𝗿𝗳𝗼𝗿𝗺𝗮𝗻𝗰𝗲 𝗱𝗮𝘁𝗮 𝗶𝗻𝘁𝗼 𝘀𝘁𝗿𝗼𝗻𝗴𝗲𝗿 𝗰𝗿𝗲𝗮𝘁𝗶𝘃𝗲. My work sits between creative strategy, performance creative, and UGC. I develop the ideas, hooks, scripts, briefs, and testing direction behind short-form ads, then work with creators and editors to turn those ideas into finished content. - 𝗖𝗿𝗲𝗮𝘁𝗶𝘃𝗲 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆 & 𝗣𝗲𝗿𝗳𝗼𝗿𝗺𝗮𝗻𝗰𝗲 𝗖𝗿𝗲𝗮𝘁𝗶𝘃𝗲 Audience research, competitor analysis, creative angles, hooks, testing plans, and iteration based on what’s actually working. - 𝗦𝗰𝗿𝗶𝗽𝘁𝘀 & 𝗖𝗿𝗲𝗮𝘁𝗶𝘃𝗲 𝗕𝗿𝗶𝗲𝗳𝘀 UGC scripts, ad concepts, creator briefs, shot direction, and clear guidance that makes content easier for creators and editors to execute. - 𝗖𝗿𝗲𝗮𝘁𝗶𝘃𝗲 𝗗𝗶𝗿𝗲𝗰𝘁𝗶𝗼𝗻 Reviewing creator footage and edits, giving actionable feedback, identifying stronger variations, and helping guide creative from concept through final delivery. - 𝗨𝗚𝗖 𝗖𝗿𝗲𝗮𝘁𝗶𝗼𝗻 I’m also an on-camera UGC creator, so brands can hire me directly to script, film, and deliver content for TikTok, Reels, Meta ads, product pages, and organic social. 𝗪𝗵𝗮𝘁 𝘆𝗼𝘂 𝗴𝗲𝘁: - Clear creative direction instead of random content - Hooks and angles built around real audience pain points - A repeatable system for testing and iterating creative - Someone who understands both the strategy and execution side of UGC - A creative partner who cares about performance without sacrificing quality I’ve worked across wellness, consumer products, software, and service-based brands, helping teams build more structured creative systems and produce stronger short-form content. I bring 4+ years of experience across digital marketing, creative strategy, social media, and UGC. 𝗧𝗼𝗼𝗹𝘀 𝗜 𝗿𝗲𝗴𝘂𝗹𝗮𝗿𝗹𝘆 𝘄𝗼𝗿𝗸 𝘄𝗶𝘁𝗵: Notion, Slack, Canva, CapCut, Figma, Milanote, Google Workspace, Metricool, Later, and Adobe Premiere. If you’re looking for a Creative Strategist who can think in hooks, angles, testing systems, and finished creative, or a UGC creator who understands the strategy behind the content, I’d love to connect.
Earnings and projects
Last 6 months ÷ 6
Last 6 months: $22k
$3.2k in the last 6 months
Across 8 contracts
Across 35 contracts
Earnings, last 30 days
Skill rankings: Top 1% in Content Creation worldwide
Ranked by MRR among everyone on Upwork with the skill.
- #8Creative Brief212 freelancersTop 4%
- #38Brand Positioning909 freelancersTop 4%
- #39Influencer Marketing2,463 freelancersTop 2%
- #44UGC3,466 freelancersTop 1%
- #46Video Ad2,818 freelancersTop 2%
- #54TikTok4,101 freelancersTop 1%
- #58Social Media Strategy2,932 freelancersTop 2%
- #61Paid Media1,517 freelancersTop 4%