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Theo D.
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Theo D.

Email Marketing | Klaviyo | Shopify DTC Retention | 1.6M in 5 Months

Email marketing in Klaviyo that turns DTC traffic into repeat revenue: $1.6M in 5 months for GenePro and an 11x BFCM ROI for Thermos UK. 📊 Email marketing results from the last 18 months, all in Klaviyo: 📈 $𝟭.𝟲𝗠 email-attributed revenue in 5 months (GenePro, supplements) 📈 𝟭𝟭𝘅+ ROI over the BFCM period, built in weeks (Thermos UK, homeware) 📈 Email marketing grew from a single-digit sideline to 𝟱𝟳% of total revenue (Patio Black Spot Removal) 📈 +𝟱𝟴𝟴% YoY email revenue in one quarter (Shadow Foam, tools and DIY) 📈 Flows earning £𝟮.𝟵𝟵 per recipient vs £𝟬.𝟭𝟳 from one-off sends: email marketing automation doing the heavy lifting From the Head of Product and Marketing at Thermos UK, after the email marketing overhaul: "Working with Engage Commerce has been a game-changer for our business, far exceeding our initial expectations... I can confidently recommend the team at Engage Commerce to any brand that seriously wants to capitalise on the D2C market." - James Sheldon, Thermos UK Most DTC brands pour money into ads, win the click, then do nothing with the person on the other side. That is where email marketing pays for itself: it turns traffic you already bought into second, third and fourth orders. I run email marketing end to end as a Klaviyo Partner and Shopify Partner: strategy, email automation, campaigns, copy, design and deliverability. The same email marketing system my 7 and 8 figure clients run gets built into your account, sized to your list. 🏆 Brands I have done this for: ⭐ 𝗧𝗵𝗲𝗿𝗺𝗼𝘀 𝗨𝗞: email marketing overhaul weeks before Black Friday: new designs, core flows, deliverability. 𝟭𝟭𝘅+ ROI and record months into the new year. ⭐ 𝗚𝗲𝗻𝗲𝗣𝗿𝗼: a big list going to waste. Deliverability recovery plus segmented email marketing brought $𝟭.𝟲𝗠 in 5 months and +𝟭𝟬𝟱% returning customers. ⭐ 𝗦𝗵𝗮𝗱𝗼𝘄 𝗙𝗼𝗮𝗺: full Klaviyo email marketing programme. +𝟱𝟴𝟴% YoY email revenue, a Welcome Flow earning £𝟮𝟴𝗞 a quarter and a pop-up converting at 𝟮.𝟯𝟰%. ⭐ 𝗣𝗮𝘁𝗶𝗼 𝗕𝗹𝗮𝗰𝗸 𝗦𝗽𝗼𝘁 𝗥𝗲𝗺𝗼𝘃𝗮𝗹: email marketing went from a sideline to 𝟱𝟳% of everything the business earns. £𝟯𝟴𝟰𝗞 attributed in 8 months, flow metrics rated Excellent on Klaviyo benchmarks. 𝗪𝗛𝗔𝗧 𝗜 𝗗𝗢 🔹 Email marketing audits: a full Klaviyo account teardown: flows, campaigns, deliverability, segmentation, list health 🔹 Email marketing strategy: calendar, offers and a testing roadmap tied to revenue per send 🔹 Klaviyo email marketing builds and migrations from Mailchimp or Omnisend 🔹 Klaviyo flows: Welcome Flow, Abandoned Cart, Abandoned Checkout, Browse Abandonment, Post-Purchase, Win-Back, VIP and Cross-Sell 🔹 Email marketing campaigns weekly: planning, email copywriting, email design and A/B testing 🔹 Email deliverability: SPF, DKIM, DMARC and the inbox placement fixes that keep email marketing out of spam 🔹 List growth: pop-ups and sign-up forms that pay for themselves in email marketing revenue 🔹 Email marketing automation: flow logic and segmentation built around how your customers buy 🔹 SMS marketing and WhatsApp layered on top of your email marketing for launches, restocks and VIP drops 💡 Reporting that ties email marketing performance to GA4 and store revenue 𝗪𝗛𝗢 𝗜 𝗪𝗢𝗥𝗞 𝗪𝗜𝗧𝗛 🎯 DTC and ecommerce brands on Shopify doing 7 to 8 figures, where paid ads work but email marketing is an afterthought 🎯 Supplements, food and beverage, home and garden, apparel and tools: if repeat purchase matters, email marketing is your margin 🎯 Founders and marketing leads who want email marketing revenue per send, not vanity open rates Not a fit: cold outbound or scraped lists. I build owned-audience ecommerce email marketing for Shopify stores. 𝗠𝗬 𝗣𝗥𝗢𝗖𝗘𝗦𝗦 1. Audit: I tear down your current email marketing, find the revenue leaks and show you what they cost 2. Rebuild: your email marketing rebuilt in Klaviyo in weeks, not quarters: flows, campaigns, segments, deliverability, design 3. Scale: a consistent email marketing calendar, testing on every send, compounding list growth and customer retention The same process sits behind every result above, and you will see what changed and what it earned inside the first month. 📞 Ready to fix your email marketing? Message me with your store URL and whether you are on Klaviyo. I will reply within 24 hours with three specific email marketing wins I would ship first. 🚀

🇬🇧London, United Kingdom$100/hr100% JSS5.00 (3)Since Jun 2025

Earnings and projects

MRR
$329

Last 6 months ÷ 4 months active (since Jul 2026)

World#94,707 / 412k
🇬🇧Country#1,871 / 10.7k
Revenue, last 30 days
$0

Last 6 months: $1.3k

Total earnings
$1.3k
World#369,892 / 412k
🇬🇧Country#9,662 / 10.7k
Per project
$442

$437 in the last 6 months

World#194,430 / 412k
🇬🇧Country#5,280 / 10.7k
Projects, last 6 months
3
100% fixed0% hourly
World#66,479 / 412k
🇬🇧Country#1,491 / 10.7k
Projects in all
3
100% fixed0% hourly
World#304,140 / 412k
🇬🇧Country#8,252 / 10.7k

Earnings, last 30 days

$1.3kNothing earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$1,300$1,320$1,340$1,360Oct 8Oct 23Nov 7

Skill rankings: Top 17% in Copywriting

Ranked by MRR among everyone on Upwork with the skill.

  1. #48Audience Segmentation135 freelancers · 🇬🇧 #3Top 36%
  2. #62Omnisend155 freelancers · 🇬🇧 #4Top 40%
  3. #139Email Template Development488 freelancers · 🇬🇧 #6Top 28%
  4. #287Lead Nurturing1,019 freelancers · 🇬🇧 #4Top 28%
  5. #593Email Marketing Strategy2,223 freelancers · 🇬🇧 #42Top 27%
  6. #615Email Deliverability1,880 freelancers · 🇬🇧 #35Top 33%
  7. #642Mailchimp2,594 freelancers · 🇬🇧 #16Top 25%
  8. #642Email Design2,188 freelancers · 🇬🇧 #32Top 29%