Sina P.
Performance Marketer | Google Ads, Meta & GA4 Expert
Your Google Ads and Meta Ads should be generating predictable, profitable revenue, not burning budget on clicks that never convert. I’m a performance marketer who specializes in building high-ROAS ad campaigns and the analytics infrastructure to prove every dollar is working. For 10+ years, I’ve helped e-commerce brands and B2B SaaS companies turn underperforming ad accounts into scalable growth engines, from campaign strategy all the way through GA4 implementation, GTM tracking, and conversion optimization. How I Help You Grow: ✅Google Ads (Search, Shopping, PMax, Display, YouTube): Full-funnel campaign architecture built around your unit economics. I structure accounts for profitability, not just traffic. From keyword strategy and bidding to ad copy and audience segmentation, every element is engineered to maximize ROAS. ✅Meta Ads (Facebook & Instagram): Prospecting, retargeting, and lookalike campaigns optimized for purchase or lead events. I handle creative strategy, audience testing, and scaling, plus Pixel and Conversions API setup for accurate attribution. ✅GA4 Implementation & Configuration: Clean, reliable analytics that show exactly what’s converting. I set up enhanced e-commerce tracking, custom events, audiences, attribution models, and Looker Studio dashboards so you make decisions on real data, not guesswork. ✅Google Tag Manager Setup & Audits: Server-side tagging, cross-domain tracking, custom event configurations, and full container audits. I fix broken tracking that causes you to lose conversion data and make bad optimization decisions. ✅Conversion Rate Optimization (CRO): Landing page audits, A/B testing, funnel analysis, and checkout optimization. I identify where you’re losing customers and fix the leaks because better conversion rates mean lower CPA and higher ROAS without spending more. ✅Ad Account Audits & Turnarounds: I diagnose wasted spend, restructure campaigns, fix tracking gaps, and build a clear optimization roadmap. Most accounts I audit have 20–40% of budget wasted on irrelevant clicks, wrong match types, or broken conversion events. Proof of Results: 1️⃣5.2x ROAS on a $50K/month Google Ads budget for an e-commerce fashion brand 2️⃣40% reduction in cost-per-lead for a B2B SaaS company in 90 days through campaign restructuring and conversion optimization 3️⃣$18K pipeline from $1.2K ad spend by rebuilding a SaaS startup’s paid acquisition funnel 4️⃣Full GA4 + GTM analytics stack built and deployed for a 7-figure Shopify brand, recovering 35%+ of previously untracked conversions 5️⃣Meta Ads ROAS improved from 1.8x to 4.1x through creative testing, audience refinement, and Conversions API implementation I don’t just run ads, I build performance systems. That means your campaigns, tracking, analytics, and conversion paths all work together so you can scale with confidence. ✅Ready to fix what’s not working? Send me a message with your current challenges, whether it’s a Google Ads account bleeding money, a Meta campaign that won’t scale, or GA4 tracking that doesn’t match reality. I typically respond within a few hours.
Earnings and projects
Last 6 months ÷ 6
Last 6 months: $8.4k
Billed in all: $16,796$17k
$1.7k in the last 6 months
Across 6 contracts
Across 9 contracts
Earnings, last 30 days
Skill rankings: Top 11% in Facebook Ads Manager
Ranked by MRR among everyone on Upwork with the skill.
- #50Looker297 freelancers · 🇦🇪 #2Top 17%🇦🇪#2 of 5
- #105Retargeting712 freelancers · 🇦🇪 #2Top 15%🇦🇪#2 of 6
- #147Facebook Pixel Setup & Optimization1,163 freelancers · 🇦🇪 #3Top 13%🇦🇪#3 of 11
- #225A/B Testing1,603 freelancers · 🇦🇪 #3Top 14%🇦🇪#3 of 11
- #234Looker Studio1,813 freelancers · 🇦🇪 #3Top 13%🇦🇪#3 of 14
- #243Campaign Optimization1,751 freelancers · 🇦🇪 #2Top 14%🇦🇪#2 of 19
- #330Google Analytics 42,201 freelancers · 🇦🇪 #6Top 15%🇦🇪#6 of 32
- #480Google Tag Manager3,074 freelancers · 🇦🇪 #6Top 16%🇦🇪#6 of 32