Juan Manuel S.

My passion is to help fashion, beauty, and lifestyle brands find their voices, and to communicate them strategically and with visual impact. I'm Juan, an international Fashion Manager and Creative Director with hands-on experience leading brand strategy, creative direction, and 360° campaign management for global luxury, beauty, and fashion brands. Whether you need a compelling brand identity, a full-funnel content strategy, or an elevated visual universe that stops the scroll, I deliver work that is both aesthetically striking and performance-driven. At L'Oréal DMI (Paris), I managed global campaigns across five Garnier Hair Color brands, developed e-commerce content guidelines for a major U.S. product launch, and coordinated with creative agencies across international markets; ensuring brand consistency, strategic storytelling, and measurable results. Before that, I led end-to-end creative direction for fashion, jewelry, and lifestyle brands, defining their visual language, brand positioning, and multichannel strategy from the ground up. Backed by an International Master in Fashion Management and a degree in Audiovisual Communication, I bring a rare blend of strategic thinking and creative execution; fluent in both boardroom briefs and on-set direction. With a strong portfolio in fashion art direction and editorial design, I craft magnetic, elevated imagery that feel alive and memorable. From global campaigns to intimate editorials, my work has been shaped by an international gaze that allows me to adapt seamlessly to different aesthetics and brand identities. 𝗪𝗛𝗔𝗧 𝗜 𝗢𝗙𝗙𝗘𝗥 ◆ 𝗖𝗥𝗘𝗔𝗧𝗜𝗩𝗘 STUDIO — 𝗖𝗿𝗲𝗮𝘁𝗶𝘃𝗲 𝗗𝗶𝗿𝗲𝗰𝘁𝗶𝗼𝗻 & 𝗔𝗿𝘁 𝗗𝗶𝗿𝗲𝗰𝘁𝗶𝗼𝗻: End-to-end pre-production and on-set direction: casting, styling, location scouting, concept development, and shot-list, that translates brand values into bold visual narratives. — 𝗕𝗿𝗮𝗻𝗱 𝗜𝗱𝗲𝗻𝘁𝗶𝘁𝘆 & 𝗕𝗿𝗮𝗻𝗱 𝗚𝘂𝗶𝗱𝗲𝗹𝗶𝗻𝗲𝘀: Visual identity systems, moodboards, color palettes, typography, and brand guidelines that create a cohesive, premium aesthetic across every touchpoint. — 𝗚𝗿𝗮𝗽𝗵𝗶𝗰 𝗗𝗲𝘀𝗶𝗴𝗻 & 𝗘𝗱𝗶𝘁𝗼𝗿𝗶𝗮𝗹 𝗗𝗲𝘀𝗶𝗴𝗻: High-impact design for lookbooks, digital decks, social media assets, press kits, and advertising, crafted using Adobe Creative Suite (Photoshop, Illustrator, InDesign). — 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗖𝗿𝗲𝗮𝘁𝗶𝗼𝗻 & 𝗖𝗼𝗽𝘆𝘄𝗿𝗶𝘁𝗶𝗻𝗴: Elevated creative writing, campaign copy, and storytelling that communicates brand values with clarity and sophistication. — 𝗩𝗶𝗱𝗲𝗼 𝗣𝗿𝗼𝗱𝘂𝗰𝘁𝗶𝗼𝗻 𝗦𝘂𝗽𝗽𝗼𝗿𝘁 & 𝗔𝗱 𝗖𝗿𝗲𝗮𝘁𝗶𝘃𝗲: Visual direction for campaign videos, reels, and digital, from concept to post-production. ◆ 𝗦𝗧𝗥𝗔𝗧𝗘𝗚𝗬 LAB — 𝗕𝗿𝗮𝗻𝗱 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆 & 𝗕𝗿𝗮𝗻𝗱 𝗣𝗼𝘀𝗶𝘁𝗶𝗼𝗻𝗶𝗻𝗴: Define your brand DNA, tone of voice, mission statement, and visual direction to create differentiation that resonates. — 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆 & 𝗚𝗿𝗼𝘄𝘁𝗵 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴: Plan omnichannel campaigns with content pillars, storytelling frameworks, and editorial calendars built for engagement and conversion. — 𝗖𝗿𝗲𝗮𝘁𝗶𝘃𝗲 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆 & 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴: From content development to content distribution, I architect strategies that are culturally relevant and commercially effective. — 𝗧𝗿𝗲𝗻𝗱 𝗙𝗼𝗿𝗲𝗰𝗮𝘀𝘁𝗶𝗻𝗴 & 𝗕𝗿𝗮𝗻𝗱 𝗥𝗲𝘀𝗲𝗮𝗿𝗰𝗵: Competitive analysis, persona development, and market intelligence to keep your brand ahead of the curve. — 𝗦𝗼𝗰𝗶𝗮𝗹 𝗠𝗲𝗱𝗶𝗮 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆 & 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁: Platform-specific strategies, storytelling, content calendars, copywriting. ━━ 𝗪𝗛𝗬 𝗪𝗢𝗥𝗞 𝗪𝗜𝗧𝗛 𝗠𝗘 ━━ ✦ Real luxury and global beauty industry experience (L'Oréal, Mario Hernández) ✦ Strategic + creative: I speak both languages fluently ✦ Multilingual: Spanish · English · Italian: globally minded, culturally nuanced ✦ Adobe Creative Cloud proficiency + emerging AI tools (Midjourney, Generative AI) ✦ Master's-level expertise in Fashion Management, brand consulting, and design thinking If you're looking for a partner who understands fashion and beauty at a global level, someone who can lead strategy, own the creative vision, and deliver with sophistication, let's talk! 💌