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Sofia D.
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Sofia D.

Ideas that connect, content that inspires

Bilingual digital marketing specialist with 5+ years of experience working with marketing agencies, e-commerce brands, and service businesses across multiple industries. I help brands grow through SEO-driven strategies, conversion-focused websites, and performance-oriented content, while still keeping creativity and brand identity at the core. Over the past years working inside a fast-paced agency environment, I’ve led and supported projects involving SEO strategy, Shopify and WordPress websites, Google Ads, content planning, and social media execution, always with a strong focus on measurable results: traffic growth, lead generation, and sales. I specialize in connecting strategy + execution. That means I don’t just create content or optimize pages. I align everything with search intent, user behavior, and business goals. What I bring to the table • SEO strategy for e-commerce and service-based businesses • Shopify & WordPress expertise (structure, optimization, CRO) • Keyword research, on-page SEO, blog & FAQ optimization • Google Ads support (Search & Performance Max) • Website structure, landing pages, and wireframes/mockups • Social media strategy for Instagram, TikTok, and short-form video • Bilingual content creation (English & Spanish) • Strong experience working with agencies and client workflows I’m fast-learning, detail-oriented, and proactive. I don’t wait to be told what to fix. I analyze competitors, identify opportunities, and propose solutions that actually move the needle. If you’re looking for someone who understands marketing as a system, not isolated tasks, I’m here to help.

🇨🇴Manizales, Colombia$25/hr100% JSS5.00 (6)Since Jun 2025

Earnings and projects

MRR
$2.5k

Last 6 months ÷ 6

World#16,499 / 412k
🇨🇴Country#198 / 4,578
Revenue, last 30 days
$2.7k

Last 6 months: $15k

World#14,780 / 412k
🇨🇴Country#176 / 4,578
Total earnings
$29k

Billed in all: $30k

World#114,127 / 412k
🇨🇴Country#1,112 / 4,578
Per project
$4.8k

$5k in the last 6 months

World#36,574 / 412k
🇨🇴Country#448 / 4,578
Projects, last 6 months
3

Across 5 contracts

0% fixed100% hourly
World#66,481 / 412k
🇨🇴Country#521 / 4,578
Projects in all
6

Across 15 contracts

7% fixed93% hourly
World#250,292 / 412k
🇨🇴Country#1,649 / 4,578

Earnings, last 30 days

$30k+$2.7k earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$26k$28k$30kOct 8Oct 23Nov 7

Skill rankings: Top 4% in Digital Marketing Materials

Ranked by MRR among everyone on Upwork with the skill.

  1. #70Digital Marketing Materials1,754 freelancers · 🇨🇴 #1Top 4%
  2. #128Brand Consulting2,336 freelancers · 🇨🇴 #1Top 5%
  3. #166Branding & Marketing3,758 freelancers · 🇨🇴 #2Top 4%
  4. #182Brand Development3,166 freelancers · 🇨🇴 #1Top 6%
  5. #200Brand Identity4,932 freelancers · 🇨🇴 #1Top 4%
  6. #218Brand Strategy3,282 freelancers · 🇨🇴 #2Top 7%
  7. #273Digital Marketing Strategy5,185 freelancers · 🇨🇴 #3Top 5%
  8. #369Branding9,059 freelancers · 🇨🇴 #8Top 4%