Hanifa Haryanti A.

Agile marketing professional with extensive experience in the tobacco industry, having held key roles at Philip Morris International from 2014 to 2022. I hold a bachelor's degree in international business from the Robert H. Smith School of Business at the University of Maryland, USA. I began my career in Sampoerna's Graduate Trainee Program, where I gained valuable expertise in consumer insights and market intelligence, managing product launches, and marketing initiatives. As a strategic marketing expert, I excel in planning, analytics, and brand management, with a proven track record of developing insights-driven strategies, optimizing portfolio performance, and executing successful marketing initiatives to drive growth. After a two-year career break to care for my young family, I am eager to re-enter the workforce and embrace new challenges that allow me to contribute my skills and experience.