Oluwasegun S.
Klaviyo Expert | Email Marketing & Retention | Shopify DTC
I turn underperforming Klaviyo accounts into consistent revenue for Shopify and DTC brands, recovering lost cart sales, repairing broken flows, and building retention systems that increase customer lifetime value. I'm a Klaviyo Email Marketing Specialist with 4+ years in DTC ecommerce Recent results: Helped scale a DTC brand to £460,000 in revenue over 6 months through Klaviyo email marketing and retention systems, by rebuilding their core flows and fixing gaps in their customer segmentation Grew abandoned cart revenue from 0% to 10%+ in 60 days for a wellness/skincare brand through flow optimization and behavioral segmentation Recovered inbox placement from 10% to 40% for an apparel brand by identifying and fixing deliverability issues affecting their sender reputation 14 completed Upwork contracts, 100% Job Success Score, 4+ years of experience in DTC, ecommerce, and email marketing If your welcome flow gets opens but few sales, your abandoned cart flow isn't recovering enough revenue, repeat purchases are flat, or your emails are landing in Promotions or spam instead of the inbox, that's usually a sign of a deeper flow, segmentation, or deliverability problem, and it's fixable with the right audit and rebuild. What I do: As a Klaviyo flow and email marketing expert, I build and optimize the full Klaviyo automation system around your specific customers, not generic templates. This includes Welcome Series, Abandoned Cart, Abandoned Checkout, Browse Abandonment, Post-Purchase, Cross-Sell/Upsell, Replenishment, Winback, and VIP/Repeat Customer flows, all mapped to your product type, customer behavior, and buying cycle. I also handle: Behavioral segmentation and customer lifecycle marketing, so the right message reaches the right customer at the right stage (first-time vs. repeat buyers, purchase frequency, LTV, engagement level, VIP and at-risk customers) Email campaign strategy and execution, including product launches, restocks, seasonal and BFCM campaigns, and newsletters, from copy and design through to revenue-attributed reporting Deliverability and tracking audits, covering SPF/DKIM/DMARC, sender reputation, list hygiene, Shopify-Klaviyo integration, and revenue attribution, so your flows actually reach the inbox and your data is accurate Klaviyo migration and setup for brands moving from Mailchimp, Omnisend, Brevo, or ActiveCampaign, including flow rebuilds and segment organization I've worked with ecommerce brands across beauty, skincare, apparel, wellness, supplements, pet, jewelry, furniture, and baby, so I understand how buying cycles and customer expectations differ by category. If your Shopify store is driving traffic and orders but Klaviyo isn't pulling its weight, message me. I'll tell you specifically what's likely leaking revenue before you commit to anything.
Earnings and projects
Last 6 months ÷ 6
Last 6 months: $406
Billed in all: $6,703$6.7k
$406 in the last 6 months
Across 18 contracts
Earnings, last 30 days
Skill rankings: Top 32% in Email Copywriting
Ranked by MRR among everyone on Upwork with the skill.
- #221Audience Segmentation & Targeting476 freelancers · 🇳🇬 #50Top 46%🇳🇬#50 of 101
- #266Email Template567 freelancers · 🇳🇬 #55Top 47%🇳🇬#55 of 109
- #391Email Campaign Optimization828 freelancers · 🇳🇬 #71Top 47%🇳🇬#71 of 161
- #674A/B Testing1,603 freelancers · 🇳🇬 #60Top 42%🇳🇬#60 of 152
- #892Email Marketing Strategy2,223 freelancers · 🇳🇬 #142Top 40%🇳🇬#142 of 364
- #902Email Deliverability1,880 freelancers · 🇳🇬 #132Top 48%🇳🇬#132 of 295
- #991Email Design2,188 freelancers · 🇳🇬 #143Top 45%🇳🇬#143 of 324
- #1,110Email Campaign Setup2,501 freelancers · 🇳🇬 #191Top 44%🇳🇬#191 of 461