Arbin M.

Google Ads Specialist for lead generation. I help local service, healthcare and B2B businesses get more qualified calls, bookings and enrollments from Search and Performance Max at a lower cost per lead. Recent results: $6.12 per conversion on 1,780+ calls and enrollments (CPR training). 721 enrollments at $6.35 each (online education). 856 tracked inquiries in 9 weeks from a new account (medical tourism). $1M+ in Google Ads spend managed. You don't need more clicks. You need more qualified leads. If your account shows clicks and "conversions" but your pipeline isn't growing, the cause is usually wasted spend, low-intent keywords, broken tracking or a landing page that doesn't match the search. I audit for those first, then rebuild around buyer intent. WHAT I DO - Google Ads setup and management: Search, Performance Max, Display, Remarketing - Google Ads audits: search terms, negative keywords, account structure, bidding, wasted spend - Lead generation campaigns built around buyer intent - Conversion tracking and call tracking: GTM, GA4, dynamic number insertion - RSA ad copy and A/B testing - Landing page recommendations for higher conversion rates - Bid and budget optimization: Target CPA and Maximize Conversions - Weekly Looker Studio reporting RESULTS FROM RECENT ACCOUNTS - CPR training center: 4,763 clicks, 1,780+ tracked calls and enrollments, $6.12 per conversion on $10.9K spend - Online education provider: 721 enrollments in 5 months, 37% conversion rate, $6.35 per enrollment - HVAC and local service business: 1,240+ calls, forms and bookings at $20.49 each across multiple branches - Medical tourism clinic (Seoul): new account built from zero, 856 tracked inquiries from WhatsApp, Kakao and forms at a 7.38% conversion rate in 9 weeks HOW I WORK I track the full path: keyword, ad, click, lead, call, booked appointment, revenue. Calls, form fills and confirmed sales are reported separately, so you see real leads and not blended "conversions." 1. Audit your account and tracking 2. Fix wasted spend and set up clean conversion data 3. Rebuild campaigns around high-intent searches 4. Test ads and landing pages, then scale what works 5. Report weekly in plain English BEST FIT - Local service, healthcare, education and B2B businesses with an active Google Ads budget - Owners who want qualified leads and booked calls, not just traffic - Teams who want clear reporting and honest recommendations INDUSTRIES Home services, healthcare and medical tourism, education and training, real estate, professional services, B2B. I work with clients in the US, UK and Australia and communicate in fluent English. TO GET STARTED, send me: 1. Your website 2. Your target market and location 3. Your monthly ad budget and current challenge I'll tell you where I'd look first. WHAT CLIENTS SAY "Arbin understood the objective and delivered all that was asked. He also made useful and workable suggestions for improvement and was very receptive to questions and his communication was excellent." "I normally review at least 20 proposals before narrowing the field to two candidates for further evaluation. For this project, however, I only reviewed two. The second proposal was Arbin's, and the quality of it immediately convinced me he was the right person for the job. He exceeded my expectations and absolutely did not disappoint." "Great Communication. Arbin has been a pleasure to work with and went above and beyond." These keywords help clients find me: Google Ads, Google Ads Specialist, Google Ads Expert, Pay Per Click Advertising, PPC Campaign Setup & Management, Google Analytics, Search Engine Marketing, SEM Optimization, SEM Keyword Research, Google Ads Account Management, Lead Generation, Marketing Strategy, Google Shopping, Google Ads Account Setup, Google Ads Audit, Google Ad Manager, Social Media Marketing, Conversion Tracking, Google Ads Search Certification, Google Ads Display Certification, Google Shopping Ads Expert, Google Ads Conversion Tracking, PPC Specialist, SEM Campaign Setup, SEM Account Setup