Paul Y.

Are you looking to enter the Chinese market but unsure how to reach and engage Chinese customers? I help international brands build their presence in China through localized growth strategies across platforms such as Xiaohongshu (RedNote), WeChat, Douyin and other Chinese digital channels. China's digital ecosystem works differently from Western markets. Success requires more than translation or simply reposting existing content — brands need to understand local consumer behavior, platform culture, content preferences and customer communication habits. My role is to help overseas businesses bridge this gap by combining Chinese market insights, content strategy and practical execution. What I can help with: • Chinese market entry strategy and localization recommendations • Xiaohongshu (RedNote) account strategy, content planning and optimization • WeChat ecosystem planning, customer communication workflows and brand content • Douyin short-form video strategy and content ideas • Chinese audience research and competitor analysis • KOL/KOC influencer research and collaboration support • Adapting Western marketing content for Chinese audiences I have experience supporting international businesses that want to connect with Chinese-speaking customers, including brand localization, social media content development and China-focused customer acquisition strategies. My background combines digital marketing, technology consulting and content creation. This allows me to understand both the business goals behind marketing campaigns and the practical steps needed to reach Chinese users. Tools & Skills: • Social media strategy • Short-form video creation and editing • AI-powered marketing workflows • Content localization • Chinese digital trend research • Canva, CapCut, ChatGPT and other AI tools If you are looking to build visibility, generate enquiries and develop a stronger connection with Chinese customers, I can help you create a practical growth approach for the China market.