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Elsa A.
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Elsa A.

Senior Growth Strategist | Scaling DTC Brands W/ Meta & Google Ads

I help DTC brands find their vein: the customers and message that turn ad spend into profitable, repeatable sales. $2,500/month, two-month minimum. If we haven’t hit the target we set together by day 60, your next month is on me. Recent results: a 6.1x ROAS and $234K in attributed revenue for Rebdolls, 7,000+ new customers and $625K in tracked sales for KIN Apparel, and Q4 scaling past $1M across my client roster. I get there through funnel diagnostics, signal-based buying, and creative testing mapped to how your buyers actually shop, not through bloated spend. What working with me looks like: - Full-funnel audits that find the real growth constraint before a dollar moves - Creative strategy and structured testing that feeds the algorithm what it needs - Daily management across Meta, Google, and TikTok with ROAS protected at every scale step - Dashboard-led decisions so you always know what's working and why - A strategic partner who thinks like an owner, not a vendor If you're spending $20K+/month and want a senior operator who can take paid media off your plate entirely, let's talk!

🇺🇸Queens County, United States$70/hr100% JSS5.00 (6)Since Jul 2025

Earnings and projects

MRR
$1.3k

Last 6 months ÷ 6

World#38,832 / 412k
🇺🇸Country#6,996 / 62.1k
Revenue, last 30 days
$289

Last 6 months: $7.6k

World#75,378 / 412k
🇺🇸Country#9,635 / 62.1k
Total earnings
$11k

Billed in all: $12k

World#185,622 / 412k
🇺🇸Country#29,844 / 62.1k
Per project
$951

$755 in the last 6 months

World#127,806 / 412k
🇺🇸Country#21,755 / 62.1k
Projects, last 6 months
10
80% fixed20% hourly
World#18,299 / 412k
🇺🇸Country#2,788 / 62.1k
Projects in all
12

Across 13 contracts

77% fixed23% hourly
World#183,652 / 412k
🇺🇸Country#26,220 / 62.1k

Earnings, last 30 days

$11.5k+$289 earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$11.2k$11.4k$11.6kOct 9Oct 24Nov 8

Skill rankings: Top 9% in Instagram Marketing

Ranked by MRR among everyone on Upwork with the skill.

  1. #202Creative Strategy1,968 freelancers · 🇺🇸 #63Top 10%
  2. #214Instagram Ad Campaign1,727 freelancers · 🇺🇸 #40Top 12%
  3. #237Google Ads Audit1,171 freelancers · 🇺🇸 #40Top 20%
  4. #297Ecommerce Marketing1,960 freelancers · 🇺🇸 #43Top 15%
  5. #333Facebook Ad Campaign2,495 freelancers · 🇺🇸 #48Top 13%
  6. #352Instagram Marketing3,741 freelancers · 🇺🇸 #58Top 9%
  7. #591Digital Marketing Strategy5,185 freelancers · 🇺🇸 #189Top 11%
  8. #785Facebook Advertising6,298 freelancers · 🇺🇸 #141Top 12%