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Kristen G.

Kristen G.

Paid Media & Growth Marketing Specialist | Google Ads, SEO, HubSpot

I help businesses turn digital marketing into measurable revenue. With over 8 years of experience in paid media, SEO, and CRM strategy, I’ve driven more than $2M in customer lifetime value and delivered an 8x ROAS on Google Ads. • Google Ads & Paid Media: Managed $128K ad spend that generated $1.1M in revenue. Top CTR of 14.43%, conversion rate up to 18.18%. • SEO & Content Strategy: Increased organic traffic by 20.8% YoY, grew keywords by 212.8%, producing $1.5M in revenue. • CRM & Automation: Led a full HubSpot migration for a 6-person sales team, set up tracking systems that boosted daily sales activity 5x. • ABM & Lead Generation: Built campaigns that delivered high-intent leads with a 12% close rate (industry average: 7%). I bridge big-picture strategy with hands-on execution. I’ve worked with companies in logistics, health and wellness, and construction — helping to scale lead pipelines, improve sales enablement, and maximize ROI across channels. Whether you need someone to audit your funnel, optimize campaigns, or build a growth strategy from scratch, I’ll partner with you to deliver results you can measure. Let’s talk about how I can help your business grow.

🇺🇸Otsego, United States$35/hr100% JSSSince Jul 2025

Earnings and projects

MRR
$3.8k

Last 6 months ÷ 6

World#8,962 / 412k
🇺🇸Country#2,642 / 62.1k
Revenue, last 30 days
$3.8k

Last 6 months: $23k

World#8,684 / 412k
🇺🇸Country#2,474 / 62.1k
Total earnings
$23k

Billed in all: $24k

World#130,651 / 412k
🇺🇸Country#21,905 / 62.1k
Per project
$23k

$23k in the last 6 months

World#4,806 / 412k
🇺🇸Country#940 / 62.1k
Projects, last 6 months
1
0% fixed100% hourly
World#128,092 / 412k
🇺🇸Country#16,472 / 62.1k
Projects in all
1
0% fixed100% hourly
World#360,671 / 412k
🇺🇸Country#53,151 / 62.1k

Earnings, last 30 days

$24.2k+$3.8k earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$20k$22k$24k$26kOct 8Oct 23Nov 7

Skill rankings: Top 0.47% in Voice-Over

Top 1% in 2 of 20 skills, ranked by MRR among everyone on Upwork with the skill.

  1. #9AI-Generated Art616 freelancers · 🇺🇸 #2Top 1%
  2. #24Voice-Over5,092 freelancers · 🇺🇸 #11Top 0.47%
  3. #44UGC3,466 freelancers · 🇺🇸 #12Top 1%
  4. #45LinkedIn3,309 freelancers · 🇺🇸 #11Top 1%
  5. #45Keyword Research1,930 freelancers · 🇺🇸 #9Top 2%
  6. #53TikTok4,101 freelancers · 🇺🇸 #8Top 1%
  7. #69Bing Ads856 freelancers · 🇺🇸 #18Top 8%
  8. #75AI Video Generation3,553 freelancers · 🇺🇸 #15Top 2%