Kristen G.
Paid Media & Growth Marketing Specialist | Google Ads, SEO, HubSpot
I help businesses turn digital marketing into measurable revenue. With over 8 years of experience in paid media, SEO, and CRM strategy, I’ve driven more than $2M in customer lifetime value and delivered an 8x ROAS on Google Ads. • Google Ads & Paid Media: Managed $128K ad spend that generated $1.1M in revenue. Top CTR of 14.43%, conversion rate up to 18.18%. • SEO & Content Strategy: Increased organic traffic by 20.8% YoY, grew keywords by 212.8%, producing $1.5M in revenue. • CRM & Automation: Led a full HubSpot migration for a 6-person sales team, set up tracking systems that boosted daily sales activity 5x. • ABM & Lead Generation: Built campaigns that delivered high-intent leads with a 12% close rate (industry average: 7%). I bridge big-picture strategy with hands-on execution. I’ve worked with companies in logistics, health and wellness, and construction — helping to scale lead pipelines, improve sales enablement, and maximize ROI across channels. Whether you need someone to audit your funnel, optimize campaigns, or build a growth strategy from scratch, I’ll partner with you to deliver results you can measure. Let’s talk about how I can help your business grow.
Earnings and projects
Last 6 months ÷ 6
Last 6 months: $23k
Billed in all: $24,206$24k
$23k in the last 6 months
Earnings, last 30 days
Skill rankings: Top 0.47% in Voice-Over
Top 1% in 2 of 20 skills, ranked by MRR among everyone on Upwork with the skill.
- #9AI-Generated Art616 freelancers · 🇺🇸 #2Top 1%🇺🇸#2 of 57
- #24Voice-Over5,092 freelancers · 🇺🇸 #11Top 0.47%🇺🇸#11 of 1,355
- #44UGC3,466 freelancers · 🇺🇸 #12Top 1%🇺🇸#12 of 608
- #45LinkedIn3,309 freelancers · 🇺🇸 #11Top 1%🇺🇸#11 of 239
- #45Keyword Research1,930 freelancers · 🇺🇸 #9Top 2%🇺🇸#9 of 172
- #53TikTok4,101 freelancers · 🇺🇸 #8Top 1%🇺🇸#8 of 589
- #69Bing Ads856 freelancers · 🇺🇸 #18Top 8%🇺🇸#18 of 185
- #75AI Video Generation3,553 freelancers · 🇺🇸 #15Top 2%🇺🇸#15 of 219