Agata W.
PR | Branding | Partnerships & Influencer Manager | Creative Direction
⭐ AI-Native | Results-driven | Tech-Fluent | Globally Minded ⭐ I have over 6 years of experience in media production, PR, branding, and marketing. I also specialise in strategic partnerships, influencer management, and creative direction, with hands-on experience across LinkedIn, YouTube, Instagram, and podcast/livestream production. I've worked with startups, established businesses, founders, and agencies across the UK, US, and Europe. My main areas of focus are PR & media relations, brand & go-to-market strategy, and strategic partnerships & influencer management. I work across the full brand, marketing, and communications stack: ✅ Brand Strategy & Positioning – enhancing brand presence, defining your voice, messaging, and value proposition so your brand actually lands with the right audience. From employer branding and founder storytelling to thought leadership and brand identity, I help you build a brand people trust. ✅ Strategic partnerships & influencer management – Influencer and creator sourcing, affiliate partnerships, B2B collaborations, outreach, negotiations, campaign management, and relationship building. I handle the process from finding and contacting potential partners to negotiating terms, managing briefs and approvals, coordinating deliverables, and tracking results. ✅ PR, Media Relations & Media Outreach – press releases, media pitching, influencer marketing, creator outreach, and partnership development that generate media coverage, build credibility, and drive real visibility. ✅ Social Media Marketing & Community Growth – content creation, content calendars, social media strategy, social media management, and audience growth across LinkedIn, Instagram, TikTok, Facebook, Substack, and beyond. I also provide visual branding and design support using Canva, Figma, Photoshop/Illustrator, and AI-powered tools. ✅ Growth Strategy, GTM & Business Development – analysing market trends, identifying partnership opportunities and target audiences, building prospect lists, and supporting go-to-market (GTM) strategies and outreach campaigns that drive measurable growth. ✅ Market Research & Audience Research – deep-dive competitor analysis, industry research, prospect research, and lead generation that help you spot opportunities and sharpen your positioning. Industries I specialise in: SaaS, tech, finance & fintech, games & gaming industry, consulting, premium consumer products, luxury goods, beauty, travel, tourism, hospitality, premium SPA & wellness, and interior design.
Earnings and projects
Last 6 months ÷ 5.1 months active (since Jun 2026)
Last 6 months: $4.1k
Billed in all: $4,543$4.5k
$587 in the last 6 months
Earnings, last 30 days
Skill rankings: Top 10% in Content Writing
Ranked by MRR among everyone on Upwork with the skill.
- #5Media List28 freelancers · 🇵🇱 #1Top 18%🇵🇱#1 of 1
- #30Press Release Writing248 freelancers · 🇵🇱 #1Top 12%🇵🇱#1 of 1
- #51Podcast Content292 freelancers · 🇵🇱 #1Top 17%🇵🇱#1 of 1
- #86Product Launch474 freelancers · 🇵🇱 #3Top 18%🇵🇱#3 of 7
- #121Communication Strategy731 freelancers · 🇵🇱 #1Top 17%🇵🇱#1 of 1
- #157Reputation Management842 freelancers · 🇵🇱 #1Top 19%🇵🇱#1 of 1
- #249Public Relations1,610 freelancers · 🇵🇱 #1Top 15%🇵🇱#1 of 10
- #300Outreach Strategy1,628 freelancers · 🇵🇱 #2Top 18%🇵🇱#2 of 11