Muteeb U.

Generated $1.5M+ in tracked revenue for eCommerce brands in 2025 | 20K+ units sold for a beauty brand | 3+ years of experience Most eCommerce brands don't lose money on Meta Ads. They lose money on what's behind the ads .... weak offers, poor creative, bad tracking, and the wrong scaling decisions. That quietly kills profit even when Facebook Ads and Instagram Ads are technically "running." I help eCommerce brands spending on Meta but not making anything back no profit, just spend. I fix that through a full-funnel system: Market Research, Creative Strategy, CRO, and AOV/LTV systems, so your Shopify store scales ROAS profitably, not just on paper. **Recent Results** • Sold 20K+ units for a beauty brand at 5.28x ROAS through Facebook & Instagram Ads • Generated $82K at 4.65 ROAS for an eCommerce brand using Meta Ads • Scaled a stuck skincare brand from 1.55 to 2.98 ROAS in the first 30 days • Revived a brand capped at 2.61 ROAS for 4 months, scaled it to 3.82 ROAS in 40 days • Took a new Shopify store to 6x ROAS in its first 60 days after launch WHAT MAKES ME DIFFERENT ? Most media buyers only focus on what's inside Meta Ads Manager. I focus on the full growth system offer, creative, structure, and tracking working together — and I scale on N-C ROAS and contribution margin, not vanity ROAS. • Data-backed decisions behind every change to your Meta Ads and Facebook Ads campaigns • Offer, creative, and campaign structure optimized as one system, not separate fixes • Scaling based on profitability, not just revenue or ad spend • A clear read on what's actually limiting growth, before we touch Ads Manager **MY 5-STEP PROCESS** **1. Market Research** Find the gaps, mass desire, and pain points your Shopify offer can win on. **2. Offer & Creative Strategy** Angles and offers for Facebook Ads and Instagram Ads built on data, not guesswork. **3. CRO** Landing page aligned to the creative so more of your existing traffic converts. **4. Scalable Campaign Structure** A Meta Ads Manager build engineered to scale profitably, not just spend more. **5. Data-Backed Decisions** Every move backed by the primary metrics that actually define profitability, not vanity ROAS. WHO THIS IS FOR ? eCommerce and Shopify brands running Facebook Ads and Instagram Ads but not seeing profit back beauty, skincare, supplements, fashion, gift, and DTC brands ready to fix the system behind their Meta Ads, not just increase spend. **TECH STACK & TOOLS** • Meta Ads Manager • Facebook Ads • Instagram Ads • Shopify • Meta Pixel • Conversion API (CAPI) • Creative testing frameworks WHY CLIENTS CHOOSE ME ? • $1.2M+ generated for eCommerce brands through Meta Ads and Facebook Ads • Focus on profitability and contribution margin, not just ROAS on a dashboard • Full-funnel eCommerce growth system: offer, creative, CRO, tracking, AOV & LTV • Clear communication, transparent reporting, and a testing roadmap on every project Most brands think they need to spend more on Meta Ads. I help them make more from what they already spend. **Send me your Shopify store link and current Meta Ads numbers.** I'll audit your account and tell you exactly what's capping your ROAS. Even if we never work together, you walk away with a clear plan. **Keywords:** • Meta Ads • Facebook Ads • Instagram Ads • Shopify • ROAS • Meta Ads Manager • Meta Pixel • Conversion API • eCommerce Marketing • Facebook Advertising • Social Media Advertising • Campaign Management • Campaign Optimization • Retargeting • Conversion Rate Optimization • Performance Marketing • Media Buying • Creative Strategy • Audience Segmentation & Targeting • DTC Marketing