Sabelnykov M.

Vurell is a go-to-market agency for technical founders. We take you into your first market and to your first customers. Who to sell to, what to say to them, and the sending. Market, message, sending, sales kit, pipeline, proof. Market and pricing. The segment, who can sign, who to exclude, the buying committee, how to price and package, and which channel to open first. Message and pitch. The positioning, one message per role, an elevator pitch, and every claim checked against something you can prove. Sending. Twenty named people, each carrying the line that put them there. Your own domain, mailbox and profile, set up with you. You press Send. Sales kit. Discovery and demo scripts, an objection library from the real noes, an ROI calculator. Deck and one-pager, separate fixed-price lines. Pipeline and CRM. One file, the definitions written before the first send, and CRM setup in HubSpot or Pipedrive when the file stops being enough. Your first case study, once your customer gives permission. This is for founders who shipped something good and have never sold anything. Selling was somebody else's job at every company you worked at before this one. What we do not do here. No hourly work. No appointment setting. No sending from your account. No campaign run on your behalf. No meetings are guaranteed. $600 is the founding rate for rung 1, first three clients. List is $1,500. The founding rate is an exchange: a testimonial and a named case study. You see the first draft before committing to anything.