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CESAR OSWALDO S.
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CESAR OSWALDO S.

Meta Facebook Ads, Lead Generation Expert, PPC Google Ads, DTC Shopify

⭐ Top Rated Plus | Top 3% of Talent on Upwork 🚀 8+ Years of Performance Marketing Experience 📈 600+ Ad Accounts Managed across Meta (Facebook & Instagram), Google, TikTok & YouTube Ads 🎯 Lead Generation Specialist helping businesses generate more qualified leads at the lowest possible CPL. 🇺🇸 Available during US Business Hours Proven Results ✅ Generated 650,000+ Qualified Leads across 40+ industries ✅ Delivered ROI up to 21x for service-based businesses ✅ Reduced Cost Per Lead by up to 68% ✅ Managed advertising budgets from $1K to $1M+ per month ✅ Expert in GA4, Google Tag Manager, Meta Pixel & Conversion API ✅ Transparent reporting with weekly optimization and clear communication Industries I've Helped Scale 🏡 Home Services (Roofing, HVAC, Plumbing, Solar, Remodeling, Landscaping) ⚖️ Law Firms & Legal Services 🏥 Medical, Dental & Med Spas 🏠 Real Estate & Mortgage 💰 Finance & Insurance 🛍️ Ecommerce & DTC Brands 💻 SaaS & Online Businesses …and many more. What I Can Help You With ✔ Meta (Facebook & Instagram) Ads ✔ Google Ads (Search, Display & Performance Max) ✔ Lead Generation Funnels ✔ Conversion Tracking (GA4, GTM, Pixel, CAPI) ✔ Landing Page Optimization ✔ Retargeting & Scaling ✔ A/B Testing ✔ Performance Audits My Process Analyze → Strategize → Launch → Optimize → Scale Every campaign is built around one goal: Generate more qualified leads while maximizing your return on ad spend. No guesswork. No vanity metrics. Only measurable business growth. Why Clients Hire Me ⭐ Performance-driven approach ⭐ Fast communication ⭐ Transparent reporting ⭐ Long-term partnership mindset ⭐ Data-backed optimization ⭐ Proven experience across 40+ industries Portfolio & Case Studies I can share real campaign results, funnels, dashboards, and detailed case studies during our discussion.

🇺🇸Sunnyside, United States$13/hr100% JSS4.67 (19)Since Jul 2025

Earnings and projects

MRR
$2.1k

Last 6 months ÷ 6

World#20,674 / 412k
🇺🇸Country#4,657 / 62.1k
Revenue, last 30 days
$1.8k

Last 6 months: $13k

World#24,847 / 412k
🇺🇸Country#4,716 / 62.1k
Total earnings
$37k

Billed in all: $39k

World#96,434 / 412k
🇺🇸Country#16,909 / 62.1k
Per project
$1.6k

$756 in the last 6 months

World#91,281 / 412k
🇺🇸Country#15,421 / 62.1k
Projects, last 6 months
17

Across 18 contracts

33% fixed67% hourly
World#7,985 / 412k
🇺🇸Country#1,349 / 62.1k
Projects in all
23

Across 31 contracts

35% fixed65% hourly
World#120,402 / 412k
🇺🇸Country#17,597 / 62.1k

Earnings, last 30 days

$38.6k+$1.8k earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$36k$37k$38k$39kOct 9Oct 24Nov 8

Skill rankings: Top 4% in Real Estate Lead Generation

Ranked by MRR among everyone on Upwork with the skill.

  1. #38Real Estate Lead Generation1,080 freelancers · 🇺🇸 #2Top 4%
  2. #47Social Media Audit608 freelancers · 🇺🇸 #18Top 8%
  3. #52Marketing Audit582 freelancers · 🇺🇸 #19Top 9%
  4. #99Social Media Ad Campaign1,959 freelancers · 🇺🇸 #30Top 5%
  5. #108Facebook Marketing1,913 freelancers · 🇺🇸 #18Top 6%
  6. #127Instagram Ad Campaign1,727 freelancers · 🇺🇸 #27Top 7%
  7. #135Social Media Lead Generation3,113 freelancers · 🇺🇸 #29Top 4%
  8. #199Facebook Ad Campaign2,495 freelancers · 🇺🇸 #35Top 8%