CESAR OSWALDO S.
Meta Facebook Ads, Lead Generation Expert, PPC Google Ads, DTC Shopify
⭐ Top Rated Plus | Top 3% of Talent on Upwork 🚀 8+ Years of Performance Marketing Experience 📈 600+ Ad Accounts Managed across Meta (Facebook & Instagram), Google, TikTok & YouTube Ads 🎯 Lead Generation Specialist helping businesses generate more qualified leads at the lowest possible CPL. 🇺🇸 Available during US Business Hours Proven Results ✅ Generated 650,000+ Qualified Leads across 40+ industries ✅ Delivered ROI up to 21x for service-based businesses ✅ Reduced Cost Per Lead by up to 68% ✅ Managed advertising budgets from $1K to $1M+ per month ✅ Expert in GA4, Google Tag Manager, Meta Pixel & Conversion API ✅ Transparent reporting with weekly optimization and clear communication Industries I've Helped Scale 🏡 Home Services (Roofing, HVAC, Plumbing, Solar, Remodeling, Landscaping) ⚖️ Law Firms & Legal Services 🏥 Medical, Dental & Med Spas 🏠 Real Estate & Mortgage 💰 Finance & Insurance 🛍️ Ecommerce & DTC Brands 💻 SaaS & Online Businesses …and many more. What I Can Help You With ✔ Meta (Facebook & Instagram) Ads ✔ Google Ads (Search, Display & Performance Max) ✔ Lead Generation Funnels ✔ Conversion Tracking (GA4, GTM, Pixel, CAPI) ✔ Landing Page Optimization ✔ Retargeting & Scaling ✔ A/B Testing ✔ Performance Audits My Process Analyze → Strategize → Launch → Optimize → Scale Every campaign is built around one goal: Generate more qualified leads while maximizing your return on ad spend. No guesswork. No vanity metrics. Only measurable business growth. Why Clients Hire Me ⭐ Performance-driven approach ⭐ Fast communication ⭐ Transparent reporting ⭐ Long-term partnership mindset ⭐ Data-backed optimization ⭐ Proven experience across 40+ industries Portfolio & Case Studies I can share real campaign results, funnels, dashboards, and detailed case studies during our discussion.
Earnings and projects
Last 6 months ÷ 6
Last 6 months: $13k
Billed in all: $38,632$39k
$756 in the last 6 months
Across 18 contracts
Across 31 contracts
Earnings, last 30 days
Skill rankings: Top 4% in Real Estate Lead Generation
Ranked by MRR among everyone on Upwork with the skill.
- #38Real Estate Lead Generation1,080 freelancers · 🇺🇸 #2Top 4%🇺🇸#2 of 43
- #47Social Media Audit608 freelancers · 🇺🇸 #18Top 8%🇺🇸#18 of 127
- #52Marketing Audit582 freelancers · 🇺🇸 #19Top 9%🇺🇸#19 of 164
- #99Social Media Ad Campaign1,959 freelancers · 🇺🇸 #30Top 5%🇺🇸#30 of 303
- #108Facebook Marketing1,913 freelancers · 🇺🇸 #18Top 6%🇺🇸#18 of 117
- #127Instagram Ad Campaign1,727 freelancers · 🇺🇸 #27Top 7%🇺🇸#27 of 208
- #135Social Media Lead Generation3,113 freelancers · 🇺🇸 #29Top 4%🇺🇸#29 of 333
- #199Facebook Ad Campaign2,495 freelancers · 🇺🇸 #35Top 8%🇺🇸#35 of 221