Laura Sofia D.

PROMOTIONAL HOURLY RATE FOR LIMITED TIME (only new clients): $15/hr What does your brand feel like when people first meet it? That first impression, bold or quiet, warm or clean, soulful or strategic, lives in the visuals. I can help you make sure it says exactly what it should. I’m a graphic designer and illustrator with 9+ years of experience building visual identities that connect. From startups and personal brands to global consultancies, I create design systems that are as expressive as they are functional. For over 4 years, I led the design and branding team at Capability Building, a consultancy serving clients like Mercado Libre and Kavak. My role involved redefining their visual identity to be bold, cohesive, and instantly recognizable, while ensuring seamless implementation across all materials and platforms. I specialize in branding that blends structure with personality: *Custom logos and identity kits. *Visual systems: brandbooks, templates, and content guidelines. *Editorial and character illustration. *Digital content for social, web, presentations, and marketing. Whether you need to launch a brand, revamp a visual system, or add distinctive flair to your assets, I bring a hybrid approach: strategic thinking meets artistic detail. *Daily tools: Adobe CC, Clip Studio Paint, Canva, Figma, PowerPoint, Google Suite *Experienced in remote teams across LATAM, USA & Europ. *Known for clarity, creative synthesis, and smooth-as-butter workflows My goal is always the same: deliver designs that feel true to you and work beautifully in the real world. Let’s build something that looks right and feels like you.