Maiwenn L.

Looking to expand your B2B SaaS or Tech company into France & Southern Europe without the risk of hiring a full-time local team from day one? I help high-growth international tech companies successfully enter, scale, and generate ARR on the French and European markets. Through Scale and Pepper, I act as your strategic growth partner, Fractional Country Manager, and hands-on GTM strategist. Why working with me ? Entering the French tech ecosystem requires more than just translating your software. It demands local market intelligence, strong relationships, high-touch enterprise sales expertise, and direct cultural adaptation. 20+ Years of B2B Tech Sales & Leadership: Early sales powerhouse at pioneer Next 120 (Lengow, Akeneo) and former Country Manager (Contentserv, BigCommerce). Proven Track Record: Trusted by industry leaders like Bright Data and Shopware to scale their footprint across France and Europe. Full-Stack Execution: From defining your local Go-To-Market strategy to closing your first enterprise accounts and setting up strategic partnership networks. How I can help? I bridge the gap between your headquarters and the local market, delivering immediate momentum while keeping your fixed costs lean: 1. Market Entry & GTM Strategy Market validation, competitive landscape analysis, and local positioning. Value proposition adaptation for French enterprise decision-makers (C-Level, VP Sales, CMOs, CTOs). Regulatory, cultural, and localized sales motion alignment. 2. Fractional Country Management & Business Development Hands-on sales execution: Direct outreach, lead conversion, and enterprise account closing. Key Account Management and building early reference customers in France. Localizing your sales funnel and closing cycles. 3. Strategic Partnerships & Ecosystem Building Identifying, negotiating, and onboarding key local partners (agencies, integrators, tech partners). Positioning your brand within the French tech ecosystem (events, networking, thought leadership). 4. Scaling & Advisory Transitioning from founder-led / international remote sales to a structured local sales engine. Recruitment advisory for your first local hires when you are ready to scale up. Ideal fit Series A to Series C+ SaaS / Tech Companies looking to test or accelerate growth in France. International Tech Vendors needing a seasoned local executive on a flexible, Fractional/Contract basis. Foreign Businesses seeking a trusted partner who combines high-level strategy with battlefield execution. Whether you need a 1-month Strategic GTM Blueprint or a Fractional Country Manager to drive your local expansion for the next 6 to 12 months, let’s talk.