Raquel Montserrat F.

Hello, I'm Raquel, an SEO Specialist and Digital Marketing Strategist helping creative businesses, music projects, and cultural organizations improve their online visibility through SEO, content strategy, and audience-focused digital marketing. My background in Musicology, Classical Piano Performance, and Digital Marketing gives me a different perspective on SEO: I don't only focus on keywords and rankings, but also on understanding each project's identity, audience, and business goals. After working in the Publications Department of the International Festival of Music and Dance of Granada, I specialized in Digital Marketing and SEO through a Master's Degree in Digital Marketing at UOC and further SEO training. Since then, I have worked with creative and cultural businesses, including independent record labels, music brands, educational platforms, and specialized websites. 🎵 How I can help you? • SEO strategies for artists, labels, festivals, music platforms, and creative businesses • Digital marketing and social media management, adapted to music audiences • Content strategy for music blogs, editorial platforms, and creative projects • Local SEO for venues, music schools, and cultural organizations • Organic growth strategies to attract audiences, clients, and industry opportunities 💡 My SEO process I start by analyzing your business, audience, competitors, and search opportunities to create a tailored SEO strategy aligned with your goals. My process includes: • Market & Keyword Research 🔎: competitor analysis, keyword research, and search intent analysis to identify SEO opportunities. • On-Page & Website Optimization 🖥️: website architecture, URLs, headings, metadata, internal linking, content optimization, and SEO recommendations. • Content Strategy ✍️: topic research, editorial planning, SEO content recommendations, and opportunities to improve organic visibility. • Technical SEO ⚙️: indexing, crawling, sitemaps, robots.txt, cannibalization analysis, website performance, and Core Web Vitals. • Performance Tracking & Growth 📈: Google Search Console and Google Analytics analysis, SEO monitoring, and continuous optimization. I work with tools such as Semrush, Sistrix, Ahrefs, Google Search Console, and Google Analytics. 🎯 Specializations • Digital Marketing for music projects (SEO & Social Media Management) • SEO for creative and cultural businesses • SEO for music-related websites and platforms • Local SEO for venues, schools, and cultural organizations • E-commerce SEO • SEO for educational platforms 🌱 Every creative project has a unique story to tell. My goal is to help you translate that identity into a stronger digital presence, reaching the right audience through SEO and digital strategy.