Alexandra P.

I create professional food photography, recipe videos, and custom recipe development for food brands, blogs, recipe apps, cookbooks, Substack newsletters, and digital platforms. Hi, I’m Alexandra, a food photographer, food videographer, and recipe developer with 13 years of experience creating food content for social media, websites, blogs, magazines, newsletters, and brands. I help food companies, e-commerce businesses, nutrition professionals, restaurants, publishers, recipe apps, and content platforms bring their products and recipes to life through curated food photography, professional food styling, custom recipe development, and video content optimized for Instagram, TikTok, Pinterest, YouTube, Substack, and digital campaigns. Here’s what I can help you with: * Professional food photography: natural light, flat lay, overhead shots, process shots, lifestyle imagery, e-commerce content, and recipe photography * Vertical recipe videos for Instagram Reels, TikTok, YouTube Shorts, and Pinterest: ASMR, hands-in-frame, stop motion, branded content, and social-first food videos * Long-form YouTube recipe videos: step-by-step cooking videos, recipe tutorials, hands-only formats, and food content for international audiences * Custom recipe development for food blogs, food brands, cookbooks, newsletters, Substack publications, recipe apps, and digital products * Original recipe creation across different cuisines and categories: comfort food, seasonal recipes, vegan, vegetarian, healthy, wellness, plant-based, family-friendly, and free-from recipes * Food styling for photography and video, with a focus on visual storytelling, texture, natural light, and brand consistency * Recipe copywriting for blogs, newsletters, Substack, landing pages, eBooks, online courses, and lead magnets * E-commerce-ready food content and brand communication assets * End-to-end food content production: concept, script, moodboard, recipe testing, shooting, editing, and final delivery. I also specialize in inclusive “free-from” recipe development, including lactose-free, egg-free, and often gluten-free recipes. This is ideal for wellness brands, food editors, dietitians, nutrition professionals, and companies looking to create accessible, thoughtful, and engaging food content. Whether you need scroll-stopping recipe videos, professional food photography, original recipes for your blog or app, or long-form food content for YouTube and Substack, I can help you create content that feels authentic, polished, and aligned with your brand identity. If you’re looking for reliable, visually engaging, and strategic food content, I’d love to collaborate.