Kevin J.

Spending €3K–15K/month on Google Ads but can't tell which campaigns are actually profitable after product costs and shipping? You're not alone, most e-commerce brands I work with start in exactly the same place. I'm Kevin, a Google Ads strategist with 7+ years of hands-on experience at a performance marketing agency, managing campaigns across Search, Shopping, and Performance Max for e-commerce brands and lead generation businesses. I've worked across sectors including home services, coaching, education, and direct-to-consumer retail. What's usually going wrong When I audit a new Google Ads account, I typically find the same three issues: 1. Campaign structure is built around clicks and impressions, not profit margins, so scaling means spending more without knowing if it's working 2. Conversion tracking is incomplete or inaccurate, Google is optimizing toward the wrong signals, which means the algorithm can't find your best buyers 3. No clear reporting layer, the business owner can't see what's actually driving revenue vs. what's just burning budget Once those are fixed, campaigns start optimizing toward real profit, not vanity metrics. How I approach it: POAS (Profit on Ad Spend) Most Google Ads managers optimize for ROAS. The problem is ROAS doesn't account for product costs, shipping, or returns, so a 4x ROAS campaign can still lose money. I build campaigns around POAS, Profit on Ad Spend, so every euro you put in is measured against what you actually keep. This means restructuring campaigns, fixing conversion tracking via GTM and GA4, and building dashboards in Looker Studio that show you the truth, not just the platform's version of it. What the work looks like 1. Audit: I review your account structure, conversion tracking, and ad spend to identify exactly where budget is leaking and what's misconfigured 2.Strategy: I build a POAS-based campaign plan aligned to your margins, your products, and your growth targets 3. Build & Launch: New or restructured campaigns across Search, Shopping, and Performance Max, with clean GA4/GTM tracking to feed the algorithm accurate data 4. Optimize & Report: Ongoing management with clear Looker Studio dashboards showing real profit, not just clicks and impressions Who I work with E-commerce brands on Shopify or WooCommerce spending €2K+/month on Google Ads who want to scale profitably. Especially if: - Your ROAS looks good but actual profit doesn't match - You've been running Google Ads for months but can't tell which campaigns to scale and which to cut - Your conversion tracking is set up but you don't trust the numbers - You want a strategist, not just someone pressing buttons in the ad account I also work with lead generation businesses in coaching, education, and home services. Platforms: Shopify · WooCommerce · Magento Ad channels: Google Search · Google Shopping · Performance Max · Microsoft Ads Tracking & reporting: GA4 · Google Tag Manager · Looker Studio · Semrush Straightforward to work with. Fast to respond. Focused on one thing: making sure every euro you spend on ads comes back as profit you can see. Let's start with an audit.