Natalia C.

Marketing y creatividad

I’m Natalia Cuadrado, the founder of VILIA, a women’s footwear brand handcrafted by Colombian artisans. I started this project back in 2022 while I was still a student, and even though I had to pause it for a while, I came back stronger in 2024—putting my heart, savings, and full dedication into it. Today, I combine design, creativity, and tradition to create shoes that not only look good but tell a story. I have skills in product design, with a special eye for trends and what real women want to wear: pieces that are comfortable, versatile, and full of personality. I enjoy creating authentic and organic content, often with humor, because I truly believe in connecting through realness and everyday experiences. I’ve gained experience through both online sales and participating in local pop-up fairs. I love interacting with clients, explaining the value behind handcrafted work, and seeing how a pair of shoes can brighten someone’s day. I’m passionate about conscious fashion, collaborating with fellow women entrepreneurs, and bringing traditional craftsmanship into a modern, stylish space.