Yasser A.
SaaS Marketing Expert I ex Meta, Google, Deloitte
I help 7 to 9-figure B2B SaaS companies build the GTM, lifecycle, and funnel systems needed to reach the next level of growth. Most SaaS companies at this stage don’t have a product problem. They have a translation, activation, and conversion problem. The product has real value, but the market doesn’t always understand why it matters. Sales doesn’t always have the right assets to position it. Users don’t always activate fast enough. Leads don’t always move through the funnel with enough intent. And new features often get launched as announcements instead of full GTM motions. That’s where I help. I work across product marketing, lifecycle marketing, and advanced funnel strategy to connect the full customer journey: • Positioning and messaging • GTM launch strategy • Feature launch campaigns • Persona and use case narratives • Lifecycle emails and adoption flows • Sales enablement assets • Objection handling and battlecards • Landing pages and funnel messaging • CRM/lifecycle automation • Advanced agentic AI systems • Reporting and performance tracking I’ve worked with B2B SaaS companies including ListKit, LoadView, Dotcom-Monitor, Chatnode, A-Leads, and DocuGen across GTM strategy, lifecycle, onboarding, funnel strategy, positioning, and customer journey optimization. For example, I helped Chatnode AI improve trial-to-paid conversion by an extra 8.5% in 3 months by rebuilding their onboarding and lifecycle strategy. My work is not just strategy. I can come in, understand the product, extract the real customer pain points, build the messaging, create the assets, launch the campaigns, set up the lifecycle systems, and measure what is actually working. I also use advanced agentic AI systems in my product marketing workflow, not just basic AI copywriting. I use AI agents to synthesize sales calls, extract objections, analyze competitors, identify ICP pain points, build messaging angles, create launch assets, generate sales enablement materials, and turn repeatable PMM work into scalable GTM systems. If you’re a 7 to 9-figure B2B SaaS company looking to sharpen your GTM, improve activation, increase conversion, and build a stronger growth system, I can help.
Earnings and projects
Last 6 months ÷ 6
Last 6 months: $24k
Billed in all: $31,912$32k
$2.6k in the last 6 months
Across 10 contracts
Across 13 contracts
Earnings, last 30 days
Skill rankings: Top 1% in B2B Lead Generation
Ranked by MRR among everyone on Upwork with the skill.
- #4Customer.io59 freelancers · 🇲🇦 #1Top 7%🇲🇦#1 of 1
- #12High-Ticket Closing404 freelancers · 🇲🇦 #1Top 3%🇲🇦#1 of 5
- #15Sales Funnel Implementation616 freelancers · 🇲🇦 #1Top 2%🇲🇦#1 of 2
- #17Email Marketing Consultation464 freelancers · 🇲🇦 #1Top 4%🇲🇦#1 of 4
- #27B2C Marketing1,239 freelancers · 🇲🇦 #1Top 2%🇲🇦#1 of 6
- #28Email & Newsletter1,804 freelancers · 🇲🇦 #1Top 2%🇲🇦#1 of 5
- #33Marketing Consulting836 freelancers · 🇲🇦 #1Top 4%🇲🇦#1 of 2
- #37Go-to-Market Strategy820 freelancers · 🇲🇦 #1Top 5%🇲🇦#1 of 6