Anthonia A.
Social Media Manager & Content Designer | Carousels, Reels | Wellness
Social media content design. Instagram carousels, Reels and Meta ad creatives. Canva content systems. Built for wellness brands, coaches, practitioners, and personal brands that want their feed and their ads to look like one brand. Here's the question most wellness founders and personal brands are asking right now: How do I show up consistently, run ads that actually get clicked, and launch offers without designing every post and every ad from scratch, burning out halfway through the month, or just going dark when it gets too much? The answer is not posting harder. It's building one content system: carousels and Reels for your feed and ad creatives for your launches, designed from the same brand templates, batched and ready before the month starts. Your posts build trust, your ads turn that trust into clicks, and you get to focus on your clients. That's exactly what I build. I'm a Social Media Manager and Content Designer for wellness brands, specializing in Instagram carousels, Reels and Canva Pro systems. I design the content, and I handle posting and scheduling when you need it. Most clients come for one project and stay for a monthly retainer, because keeping it running is where results compound. 93% Job Success. 25 completed jobs. Endorsed 12× as Clear Communicator, 11× Detail Oriented and 10× Accountable for Outcomes, straight from Upwork's own data, not something I wrote myself. Here's what that's looked like in practice: ✔ Personal Growth Author: Designing and editing a 26-week A–Z Instagram campaign ahead of a book launch, one theme from the book every week. 16+ weeks delivered on schedule, rated 5.0 mid-campaign. ✔ Maternal Wellness Brand (midwife-led): Ongoing content partner since February 2026. Scripts, Reel edits, carousels and a Notion content system in the midwife's own warm, honest voice. ✔ Women's Fashion Brand: Designed a full carousel and graphics system for a product launch. Visuals described as "scroll-stopping without feeling generic". Now on a monthly retainer. ✔ Skincare & Wellness Brands: Built carousel templates and Canva Bulk Create systems producing 30+ branded graphics weekly. Zero revisions on first delivery. ✔ Social Media Agencies: Built Canva Bulk Create systems where one template and one CSV generate a full carousel batch per client. Design time cut by 70% without adding headcount. Here's what working with me actually looks like: 📌 You get Instagram carousels: educational, storytelling and sales formats, designed for saves and shares 📌 You get Reels: edited from your footage, with scripts and covers that match your carousels 📌 You get Meta ad creatives: static, carousel and story ads with 3 hook variations per concept 📌 You get a monthly content system: planned in a Notion calendar, batched and scheduled-ready before the month starts 📌 You get posting and scheduling when you need it, for launch months or busy seasons 📌 For agencies: I lead a small team of 4 (design and video), so you can hand over multiple client accounts Who I work best with: → Wellness founders, coaches, therapists and practitioners → Health, fitness, skincare and supplement brands → Personal brands and authors building toward a launch → Agencies that need a reliable content designer for wellness clients What I don't do: I don't run your ad budget (your media buyer or Ads Manager does), I don't film on camera, and I don't manage a 24/7 DM inbox. Common questions I get: 👉 Can you make ad creatives that don't look like ads? Yes, and that's the point. I design them like carousels people want to save, then add a clear hook and call to action. Every concept comes in 3 hook variations. 👉 Can you batch a month or a quarter of content in one go? Yes, this is how my retainer clients work with me. We lock your visual system first, then I batch carousels, Reels and ad creatives ahead. You approve, post and launch. 👉 Do you need us to film anything? Only if you want Reels in your own voice. Send raw clips or voice notes and I script, edit and design around them. Not just one beautiful design. A content system that compounds. Whether you need one carousel this week, a 5-creative ad test pack, or a monthly content partner for your carousels, Reels and ads, send me an invite with your Instagram handle. I'll reply with two quick ideas before we even talk. Let's talk. ✨
Earnings and projects
Last 6 months ÷ 6
Last 6 months: $5.2k
Billed in all: $8,556$8.6k
$308 in the last 6 months
Across 20 contracts
Across 38 contracts
Earnings, last 30 days
Skill rankings: Top 7% in Social Post Design
Ranked by MRR among everyone on Upwork with the skill.
- #22Social Post Design336 freelancers · 🇳🇬 #1Top 7%🇳🇬#1 of 14
- #94Instagram Story1,068 freelancers · 🇳🇬 #2Top 9%🇳🇬#2 of 37
- #136Social Media Carousel1,084 freelancers · 🇳🇬 #6Top 13%🇳🇬#6 of 90
- #161Social Media Graphic975 freelancers · 🇳🇬 #2Top 17%🇳🇬#2 of 45
- #186Health & Wellness1,614 freelancers · 🇳🇬 #7Top 12%🇳🇬#7 of 118
- #203Social Media Imagery1,915 freelancers · 🇳🇬 #5Top 11%🇳🇬#5 of 83
- #203Advertising Design1,400 freelancers · 🇳🇬 #5Top 14%🇳🇬#5 of 38
- #237Ad Creative1,402 freelancers · 🇳🇬 #7Top 17%🇳🇬#7 of 68