Bonnie B.
AI Growth & Automation Lead | Marketing Automation, Funnels & Outbound
I help startups and growing teams turn the traffic, leads and tools they already have into more customers, then automate the work around it. Recent results: recovered 25% of leads that were being misattributed, built an SEO engine that now drives ~70% of signups, and lifted a key landing page's conversion from 10% to 25%. I'm an AI growth and automation lead who builds the systems myself. 15 years running operations at startups (e-learning, health tech, grant management) plus an MBA in AI & Digital Economy means I know which problems are worth automating and which aren't. I've taken two products from zero to one, and I've shipped each of my core systems for multiple clients, so you're not paying for my first attempt. What I do: - Marketing automation and funnels: tracking and attribution you can trust, lifecycle email, CRM workflows, conversion fixes - Outbound engines: signal-based prospecting, enrichment waterfalls, AI-personalised sequences, and reporting on real replies rather than bot opens - AI content and SEO/GEO engines: programmatic pages and content that rank in Google and get cited by AI answer engines - Internal tools and AI agents: custom apps and automations that take repetitive work off your team - Audits and fractional leadership: a clear-eyed review of your funnel, stack and AI use, with a prioritised roadmap What I've built this year (so far): * A full AI health platform, zero to one, built solo: React, FastAPI, Postgres, FHIR R4, Claude, GCP (1,600+ commits) * As Product Marketing Lead, took an AI video platform from 0 to 1 in their first 90 days by building their branding, funnel, and product positioning, that led to their first paying users. * AI content and SEO/GEO engine, deployed for 5 clients across health and e-learning. One version pulls from 30+ health APIs, has generated 1,000+ guides, and drives ~90% of signups from organic search * Agentic outbound engine, built 3 times: Clay, Exa, and Claude personalisation into SmartLead/Instantly, yielding strong human (not machine!) open and click-through rates * Several HubSpot integrations and payment reconciliations across 4 payment channels, plus automated contractor billing * AI support agent handling triage, drafting, escalation, and knowledge-base upkeep, built with Claude Code and the Anthropic API * Launched two AI products at a grant-discovery SaaS (AI Grant Writing + Smart Project Setup), contributing to $1.2M+ ARR growth * Scaled four product-ops teams to 3× output with no added headcount by redesigning workflows and tooling * Built QA and data systems (sampling, historical datasets, dashboards) that cut data entry and review time by 30% at 98% accuracy
Earnings and projects
Last 6 months ÷ 6
Last 6 months: $16k
Billed in all: $21,056$21k
$5.3k in the last 6 months
Across 6 contracts
Earnings, last 30 days
Skill rankings: Top 3% in Lead Generation
Ranked by MRR among everyone on Upwork with the skill.
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- #384Marketing Automation6,406 freelancers · 🇨🇦 #14Top 6%🇨🇦#14 of 133