Rahat A.

⚡️ 5%+ CTR | Up to 6x ROAS | Performance-Focused Creative Strategy for DTC Health & Supplement Brands I create scroll-stopping, direct-response ad creatives for DTC health, wellness, and supplement brands, built around customer pain points, strong hooks, proven angles, persuasive copy, and strategic visual execution. My goal is not just to make ads look good, but to create concepts that improve thumb-stop rate, CTR, CPC, CVR, CPA, and ROAS while giving media buyers fresh angles to test and scale. With 6+ years of experience, 5,500+ ad creatives and design projects completed, and experience working with 650+ clients worldwide, I combine creative strategy, direct-response thinking, and professional design execution. I specialize mainly in static Meta ads, while also supporting animated creatives, short-form assets, and multi-format campaign variations for Facebook, Instagram, TikTok, and Google Ads. 🎯 WHAT I DO FOR DTC HEALTH & SUPPLEMENT BRANDS ✔ Meta / Facebook & Instagram Static Ads ✔ Direct-Response & Long-Form Static Ads ✔ Advertorial, Listicle & Educational Creatives ✔ UGC-Style Static Ads ✔ Comparison & Product Benefit Ads ✔ Testimonial & Social-Proof Creatives ✔ Offer, Promotion & Retargeting Ads ✔ Carousel, Story & Reels Creatives ✔ Animated Ad Creatives ✔ Creative Variations for A/B Testing I don't start with a template. I start with the audience, product, pain point, offer, awareness level, and campaign goal—then build the creative around what deserves to be tested. 🧠 MY CREATIVE STRATEGY PROCESS Research → Angle → Hook & Copy → Creative Direction → Design → Variations → Testing → Iteration I begin by researching the product, audience, customer reviews, competitors, landing page, and current market creatives to identify the strongest customer pain points, objections, motivations, desires, awareness levels, and opportunities for new creative angles. From those insights, I develop: → Scroll-stopping hooks → Direct-response headlines → Body copy & CTAs → Visual concepts → Static ad layouts → Testing variations Once the creatives go live, I look at performance signals such as thumb-stop rate, CTR, CPC, CVR, CPA, and ROAS to understand which hooks, messages, and visual directions deserve more iterations. The goal is simple: test fast, learn from the data, and build more of what performs. 🛠 TOOLS & RESEARCH I'm highly experienced with Adobe Photoshop, Adobe Illustrator, Figma, and Canva for professional static ad design and creative production. For research, copywriting, concept development, and faster ideation, I work with premium AI tools including ChatGPT, Claude, and Google Gemini. For AI-powered UGC and video creative production, I also use HeyGen. For creative and competitor research, I use tools such as Meta Ad Library, Adestra, Creative OS, customer reviews, competitor landing pages, and broader DTC market research to identify patterns, hooks, angles, and creative opportunities worth testing. 🚀 FROM STRATEGY TO FINAL CREATIVE I can support the complete creative workflow from idea to execution: Research → Customer Insights → Creative Angles → Hooks & Direct-Response Copy → Creative Direction → Static / Animated Design → Testing Variations → Performance Analysis → Winning Creative Iterations Whether you need a one-time creative batch or ongoing monthly support, I can help build a consistent pipeline of performance-focused ad concepts for your DTC health or supplement brand. 📩 Send me your product, target audience, offer, landing page, and current creative challenges, and I'll help turn them into strategic creatives your media buying team can actually test and scale. Best Regard, Rahat Ara