Alicja S.

Brand Director, CMO | DTC, Wellness & Luxury

Brand Director / CMO with 10+ years of experience launching and scaling high-growth DTC, beauty, wellness, and luxury brands. I partner with founders and growth teams to build performance-driven campaigns, scale social, craft emotionally intelligent content, and develop go-to-market strategies that convert — without compromising on brand integrity or aesthetic quality. I’ve led strategy and creative across Meta, TikTok, and Instagram for leading global names such as Perfect Moment x HUGO BOSS, 111SKIN, Molton Brown, LYMA, FaceGym, JOSEPH and Hunter x Stella McCartney, blending UGC-style storytelling, static and video concepting, and customer psychology to drive real traction. From growth marketing leadership to hands-on content ideation and creative direction, I bring both high-level strategy and creator energy to every project. I’m brought in when brands need to: ✦ Navigate pivotal growth moments — pre-launch, post-funding, new category, or plateau. I take a holistic, critical look at the full picture and drive a data-driven, conversion-optimised plan. ✦ Differentiate and elevate — sharpen positioning, presence, and comms toolkits with deep premium category fluency and high operational standards. ✦ Win omni-channel — design channel strategy and rollout plans across paid/owned/earned and social. Powered by Conscious Intelligence (neuroscience + behavioural insight), cutting through noise with human-first messaging and evidence-based creative. ✦ Future-proof the engine — modernise positioning, presence, and systems with modular, AI- and digitally-powered tools to scale content, streamline growth, and optimise resources for what’s next. Core Services: 1. Marketing & Growth Leadership ○ Strategic planning, team leadership, forecasting & budgeting ○ KPI-driven growth roadmaps, data analysis, and performance tracking ○ Founder and leadership team advisory, investor materials & board updates 2. Brand, Channel & Performance Audits ○ Holistic review of brand positioning, communications, and channel mix ○ Neuroscience-informed frameworks to refine messaging and brand touchpoints ○ Premium category fluency to modernise and elevate brand perception ○ Competitive benchmarking and opportunity mapping 3. Omnichannel Growth Strategy ○ Fully integrated channel strategy covering Paid, Organic Social, Influencer, Partnerships, CRM, PR, and E-Com ○ Social Media growth scaling plans ○ Channel optimisation for acquisition, retention, and LTV growth ○ Performance marketing alignment with brand narrative 4. Content Strategy, Direction & Production ○ Editorial planning, campaign direction, and cross‑channel asset strategy ○ Creative briefing for campaign, UGC & e-com environments ○ End-to-end content creation ○ Scaling content operations via AI tools and modular workflows with high brand protection 5. CRM, Automation & AI‑Powered Systems ○ Email/CRM strategy and retention flows ○ AI-assisted tool-stack integration to streamline campaign creation ○ Modular systems for scalable creative, reporting, and delivery Methodologies (woven into delivery): ✧ Conscious Intelligence — rooted in how humans feel, decide and connect; turning neuroscience & behavioural psychology into messaging, structures and creative that land. ✧ Premium Delivery — aesthetic and operational refinement shaped by premium verticals; distinctive brands, executed precisely. ✧ Futureproof Systems — adaptive, efficient, AI-enabled; scale content, streamline growth, optimise resources. ✧ Global Outlook — built for local nuance and global coordination across EU, UK, US and international markets. Ideal partners: ✦ D2C consumer brands and agencies (fashion, wellness, jewellery, luxury, beauty, food, hospitality) seeking a future-proof, performance-and-brand approach. ✦ Founder-led businesses wanting a close-knit partner to take charge of marketing. ✦ Pre-launch / new category / investor-backed teams needing GTM, road-to-market and brand strategy planning.