Dawood A.

I run paid ad campaigns that make money, and I create the ad creative that makes them convert. Five years in performance marketing has taught me one thing above all: the best-targeted campaign in the world underperforms with weak creative, and the best creative in the world wastes budget without sharp targeting. I do both, so nothing gets lost in translation between "the person running ads" and "the person making the ads." I work across Meta Ads and Google Ads: Search, Shopping, Performance Max, Display, and Meta's full stack (Feed, Reels, Stories, Advantage+). My job isn't just to launch campaigns; it's to manage them like a business owner would: watching CPAs, testing creative angles, killing what's not working fast, and scaling what is. What I actually do: I plan, launch, and manage Meta and Google Ad campaigns end-to-end: audience research, campaign structure, budget allocation, and ongoing optimization based on real performance data, not guesswork. I create ad creative built specifically to perform: scroll-stopping static ads, short-form video, and ad copy that's written to convert, not just look good. Every piece of creative I make is built around a hypothesis I can test and measure. I treat every account as a performance system, constantly testing hooks, angles, audiences, and placements, and doubling down on what the data says is working. Results that back it up: 5 years of hands-on experience managing Meta & Google Ads budgets across multiple industries Campaigns optimized for measurable outcomes: lower CPAs, higher ROAS, and scalable growth Ad creative built and tested specifically to lift conversion rates, not just impressions Why clients work with me: Most agencies split media buying and creative into two different people (or two different vendors) who don't talk to each other. I do both, so your campaigns and your creative are always working toward the same numbers, not just "on brand" and "on budget" separately. If you need someone who can take ownership of your paid ads from strategy to execution to creative, let's talk. Tell me your current numbers and where you want them to be, and I'll tell you honestly what it'll take to get there.