Joe R.

Digital Marketing & Data Analytics with Fractional CMO Experience

I’m Joe — a growth-focused digital marketing strategist and analytics consultant with 15+ years of experience helping businesses scale through cleaner acquisition systems, stronger tracking architecture, and decision-ready reporting. I specialize in aligning paid acquisition, SEO, and analytics so marketing decisions are based on real signal — not inflated metrics or surface-level dashboards. Whether I’m restructuring Google Ads campaigns, cleaning up GA4 + GTM tracking, optimizing local SEO, or building LTV dashboards in BigQuery and Sigma, my focus is the same: make performance measurable, scalable, and financially intelligent. 🔹 Core Expertise - Paid Acquisition & Performance Strategy - Google Ads restructuring and scaling - Meta campaign diagnostics and testing frameworks - Budget allocation tied to CAC, LTV, and payback - Agency oversight and performance guardrails - Analytics & Data Architecture - GA4 + GTM implementation and cleanup - Conversion tracking integrity (no duplicates, clean signals) - BigQuery data modeling - Executive dashboards (Sigma, Looker Studio) - LTV, cohort retention, and contribution margin analysis - SEO & Web Optimization - Technical SEO audits (crawl, indexing, schema) - On-page optimization and keyword mapping - Search Console performance analysis - WordPress and Shopify optimization 🔹 Recent Impact - Rebuilt Google Ads architecture for a high-ticket modular home builder, improving conversion signal integrity and budget allocation. - Designed a cohort-based LTV dashboard in BigQuery + Sigma to shift marketing decisions from CPL to contribution margin. - Eliminated inflated conversion tracking across GA4 and GTM to restore accurate bidding signals and performance visibility. 🔹 How I Work - I diagnose before I optimize. - I prioritize structural clarity over tactical noise. - I translate complex data into decisions founders and operators can act on. If you need cleaner acquisition, better tracking, or dashboards that actually drive decisions — I can help.