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Diego L.
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Diego L.

Brand Strategist and Lead Designer

I help founders and growing businesses clarify their positioning, build trust fast, and launch brands that win in their category. My approach blends research-driven strategy, psychology, and design to create brands that feel as good as they perform. Proven outcomes - MUCHO Brands hit a $1M+ run rate within 3 months of launch - 300+ founders served across 5 countries - Consistent increases in brand perception, inbound inquiries, and conversions What I deliver - Complete brand identity systems — logo suite, color, type, and visual guidelines - Strategic messaging and positioning — narrative, value proposition, and tagline - High-performance websites and landing pages built to convert - Sales and investor assets — pitch decks, one-pagers, and social kits I believe great design starts with understanding people. Every project I take on is guided by research, psychology, and clear business goals. If you want a brand that looks exceptional and moves the needle, send a quick note with your goals and timeline. I reply fast.

🇺🇸El Paso, United States$55/hr100% JSS5.00 (16)Since Aug 2025

Earnings and projects

MRR
$5.1k

Last 6 months ÷ 6

World#5,240 / 412k
🇺🇸Country#1,763 / 62.1k
Revenue, last 30 days
$7.1k

Last 6 months: $30k

World#2,980 / 412k
🇺🇸Country#1,158 / 62.1k
Total earnings
$38k

Billed in all: $42k

World#93,365 / 412k
🇺🇸Country#16,462 / 62.1k
Per project
$1.1k

$1.5k in the last 6 months

World#114,974 / 412k
🇺🇸Country#19,594 / 62.1k
Projects, last 6 months
20

Across 21 contracts

86% fixed14% hourly
World#6,057 / 412k
🇺🇸Country#1,043 / 62.1k
Projects in all
34

Across 36 contracts

78% fixed22% hourly
World#87,479 / 412k
🇺🇸Country#13,136 / 62.1k

Earnings, last 30 days

$42k+$7.3k earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$30k$35k$40k$45kOct 8Oct 23Nov 7

Dotted: longer than usual between two readings. Hatched: over two weeks without one.

Skill rankings: Top 0.86% in Website Copywriting

Ranked by MRR among everyone on Upwork with the skill.

  1. #13Marketing Advertising760 freelancers · 🇺🇸 #7Top 2%
  2. #21Sales Copywriting1,985 freelancers · 🇺🇸 #13Top 1%
  3. #25Website Copywriting2,920 freelancers · 🇺🇸 #14Top 0.86%
  4. #45WordPress Website Design2,948 freelancers · 🇺🇸 #16Top 2%
  5. #55Branding & Marketing3,758 freelancers · 🇺🇸 #31Top 1%
  6. #61Brand Development3,166 freelancers · 🇺🇸 #33Top 2%
  7. #77Brand Strategy3,282 freelancers · 🇺🇸 #36Top 2%
  8. #118Ecommerce Website Development5,475 freelancers · 🇺🇸 #38Top 2%