Diego L.
Brand Strategist and Lead Designer
I help founders and growing businesses clarify their positioning, build trust fast, and launch brands that win in their category. My approach blends research-driven strategy, psychology, and design to create brands that feel as good as they perform. Proven outcomes - MUCHO Brands hit a $1M+ run rate within 3 months of launch - 300+ founders served across 5 countries - Consistent increases in brand perception, inbound inquiries, and conversions What I deliver - Complete brand identity systems — logo suite, color, type, and visual guidelines - Strategic messaging and positioning — narrative, value proposition, and tagline - High-performance websites and landing pages built to convert - Sales and investor assets — pitch decks, one-pagers, and social kits I believe great design starts with understanding people. Every project I take on is guided by research, psychology, and clear business goals. If you want a brand that looks exceptional and moves the needle, send a quick note with your goals and timeline. I reply fast.
Earnings and projects
Last 6 months ÷ 6
Last 6 months: $30k
Billed in all: $41,989$42k
$1.5k in the last 6 months
Across 21 contracts
Across 36 contracts
Earnings, last 30 days
Dotted: longer than usual between two readings. Hatched: over two weeks without one.
Skill rankings: Top 0.86% in Website Copywriting
Ranked by MRR among everyone on Upwork with the skill.
- #13Marketing Advertising760 freelancers · 🇺🇸 #7Top 2%🇺🇸#7 of 161
- #21Sales Copywriting1,985 freelancers · 🇺🇸 #13Top 1%🇺🇸#13 of 516
- #25Website Copywriting2,920 freelancers · 🇺🇸 #14Top 0.86%🇺🇸#14 of 934
- #45WordPress Website Design2,948 freelancers · 🇺🇸 #16Top 2%🇺🇸#16 of 253
- #55Branding & Marketing3,758 freelancers · 🇺🇸 #31Top 1%🇺🇸#31 of 1,207
- #61Brand Development3,166 freelancers · 🇺🇸 #33Top 2%🇺🇸#33 of 1,095
- #77Brand Strategy3,282 freelancers · 🇺🇸 #36Top 2%🇺🇸#36 of 1,086
- #118Ecommerce Website Development5,475 freelancers · 🇺🇸 #38Top 2%🇺🇸#38 of 560