Asher G.

I help ecommerce brands get more from Google Ads and Meta Ads, starting with the part most accounts get wrong: tracking. When Meta, Google and your store can't see the same sales, campaigns optimize toward the wrong signals and budget gets wasted. I fix that foundation first, then find what's working and scale it. I have 15+ years in digital advertising and have overseen more than $100M in ad spend, leading paid media strategy for national brands. Now I work directly with growing ecommerce and Shopify brands, so you get senior-level strategy from the person actually doing the work. What I can help with: • Google Ads and Meta Ads audits: wasted spend, structure, targeting and what to fix first • Conversion tracking: Meta Pixel, Conversions API, GA4, Google Tag Manager and Shopify • Google Shopping and Merchant Center: feed issues, disapprovals and Misrepresentation suspensions • Campaign setup and management, including small budgets • Remarketing and audiences that actually build Recent examples: • Meta reported zero signups while the client's app showed six. I traced the journey, found the missing tracking signal and delivered the fix. • A Shopify store suspended for Misrepresentation in Merchant Center. Both issues cleared and products could show on Google again. • Google remarketing audiences stuck at "too small to serve." Found missing tags on 23 pages, a broken form and missing consent signals, and got audiences building. • Launched Meta ads for a Shopify boutique on $10/day, with targeting built from the store's own order data. How I work: • Tracking checked before anything else • Clear findings in plain language, ranked by impact • Nothing changes in your account without your approval • You'll always know what I changed and why Tell me what you're selling, which platforms you're running, and where you feel stuck. I'll tell you the first thing I'd look at.