Giandaniel G.
Marketing Strategist & Team Lead | Hands-On Paid Media + Tracking
Still running marketing yourself, or chasing freelancers who drop the ball? I set your marketing strategy, lead the team that runs it, and fix what breaks myself. Leading 5 specialists for a B2B data security brand: AI citations up 25% in a month. 🔴 Sound familiar? - Your ads spend every month and nobody can tell you what they bring back - The strategy lives in your head and the execution in five freelancers' inboxes - The last hire needed hand-holding and left things half done - Leadership wants numbers it can decide on, not a 30-slide report 🟢 What changes when I come in: 1. I audit your tracking, ad accounts and team, and show you where budget is leaking. On one account that meant about 90 false conversions the bids were optimizing for. 2. I own the strategy and the plan: which channels, what each one is for, where the budget goes and what comes next, written down so the whole team works from it. 3. Your team executes and I lead it. When something stalls, I fix it myself. Paid media and tracking are where I go deepest. 4. Every month you get a one-page summary built for decisions. 🟢 PROOF: - B2B SaaS, Latin America, up to 6,000 USD a month in approved ad budget: rebuilt Google Ads around MQL tracking; first full month (Apr 2026): 12 MQLs, 3 proposals, 1 sale - Luxury travel selling to the US, about 6,000 USD a month on Google Ads: removed about 90 false conversions, set a clean 167 USD cost per lead baseline and tied every lead to CRM sales (Mar to Aug 2026) - B2B data security, global: I set the strategy for 5 specialists across paid media, SEO and AEO, social and web; brand citations in AI answers went from 605 to 757 in one month (Jul to Aug 2026) - EdTech, Colombia and Mexico: built its marketing from zero with a rotating team of specialists: 3,800 Meta-reported leads in Q2 2026, email list from 23 to 1,625 contacts (Feb to Apr 2026) - Premium culinary experience, Dallas: a discounted, date-specific offer brought 17 Meta-reported purchases at 9.87 USD each, vs a 24.48 USD account average (Mar 2026) - Over ten years running the marketing of my restaurant business: physical store, local services and ecommerce 🟢 From a recent 5-star review: "impeccable organization", "an innate ability to stay ahead of challenges", "a natural leader in remote environments". ⚪ TOOLS, Currently using: Google Ads, Meta Ads, GA4, Google Tag Manager, Semrush, HubSpot, ClickUp (Verified Power User), COR, Slack, Google Workspace, Claude cowork. TOOLS Used before: Salesforce, ActiveCampaign, Mailchimp, Metricool, Wix, WordPress, Rank Math, elevenLabs, Capcut, Adobe Illustrator, Canva. English, Spanish and Italian. Based in Colombia, UTC-5. Tell me where your marketing stands today and what keeps breaking. I'll tell you where I would start.
Earnings and projects
An estimate from an earlier read
Last 6 months: $4.6k
$1.1k in the last 6 months
Across 9 contracts
Earnings, last 30 days
No data since Nov 5, 2026.
Skill rankings: Top 15% in Digital Marketing
Ranked by MRR among everyone on Upwork with the skill.
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