Carolina J.

You built the page and you’re sending traffic to it. But it’s not converting the way you expected. When that happens, something is off. And it’s usually not what you think. Sometimes the wrong people are landing on the page. Sometimes the page gives people too many reasons to hesitate. Sometimes the funnel is pushing people toward the wrong next step. My job is to diagnose where the funnel is breaking, prioritize what matters most, and fix the highest-impact pieces first. Or, to put it simply: I care about making your marketing bring in more revenue, not just leads or activity. ⸻ HOW I APPROACH CRO I specialize both in strategy and hands-on conversion rate optimization, with the website as the starting point, but not the end goal. 🔎 Conversion diagnostics I audit your funnel to identify where and why visitors drop off across landing pages, signup flows, and key decision points. 📊 Traffic and funnel analysis I review traffic sources, audience intent, and post-click experience to understand why visitors convert or don’t. ✍️ Positioning and messaging clarity I refine the value proposition, page messaging, and CTAs so visitors quickly understand what you do and why it matters. 🧱 Conversion-focused page structure I improve layout, visual hierarchy, and user flow so attention naturally moves toward the action you want visitors to take. 🧪 Prioritized experimentation roadmap I build a practical testing roadmap based on impact and effort so you’re not running random A/B tests. ⚡️ Quick wins first Before running long experiments, I identify the highest-leverage fixes that can improve conversions quickly. 🧩 Beyond the website I also look at how your paid traffic, email, offers, and follow-up connect, because conversion issues usually come from a mismatch between parts of the system, not just one page. ⸻ EXPERIENCE Over the last 14 years, I’ve worked across 25 businesses spanning tech, SaaS, marketplaces, and service models. I’ve led growth and conversion work inside Amazon, owned paid media and funnel optimization at Indiegogo, and improved website, email, and conversion performance for B2B SaaS companies like MindTouch and PetDesk. I’ve worked as a Director of Marketing and senior growth strategist, and I bring both strategic thinking and hands-on execution to the work. So in a nutshell, I help businesses get more from the marketing they already have, without spending more to do it. ⸻ RESULTS FOR MY CLIENTS 📈 4× qualified inbound demo requests in 3 months for PetDesk (health tech SaaS), growing marketing-attributed MRR from 5% → 37% in one year 💸 9× increase in webinar, e-book, and event sign-ups for MindTouch (enterprise B2B SaaS), contributing to $7M ARR 💰 $13.3M in transactions driven for Indiegogo (finance marketplace) through paid media funnel optimization 🎯 Exceeded lead generation target by 3× for Amazon Web Services (AWS), generating $2.5M in SQL pipeline ⸻ WHAT CLIENTS SAY ⭐ “Caro was a game-changer for us. We had traction but didn’t know where to focus or what was really driving revenue. Her growth audit clarified priorities immediately, and she didn’t stop at recommendations. She helped implement improvements across email, funnel, and website conversion. Over 18 months, marketing-driven revenue grew 4× through better focus and stronger conversion, not more spend. She feels more like a partner than a consultant.” ⭐ “I cannot emphasise enough how lucky any organisation would be to work with Caro. She is organised, highly analytical, creative, and methodical. She led teams effectively, collaborated with high performers, and left a strong footprint on our organisation.” You can find detailed case studies and additional testimonials in my portfolio. ⸻ NEXT STEP 👉 If your website should be doing more, I’ll show you where the opportunities are and what to fix first.