Abdul H.

Performance Marketing Specialist | Lead Generation & Digital Media

Performance Marketing Specialist with 5+ Years Building Campaigns Across GCC, USA, Australia and International Markets Currently Senior Media Executive in one of the top 3 multinational advertising agency, managing digital strategy and media buying for enterprise clients across the region. Computer Science background with hands-on expertise across performance marketing, lead generation, media buying, campaign optimization, and platform strategy. What I Do: Lead generation, sales and performance marketing optimization. I work across paid search, display, social media, programmatic buying, YouTube, OOH and DOOH. Platforms include Google Ads, Google Performance Max, Google Demand Gen, Meta, DV360, Campaign Manager 360, LinkedIn, TikTok, Snapchat, X Ads, YouTube, and Adjust. Analytics and measurement through GA4, Google Tag Manager, Looker Studio, and YouTube Brand Lift studies. Marketing automation and CRM through Salesforce. Ad verification and quality control with DoubleVerify. Specialized Expertise: Cost per lead and cost per acquisition optimization. Cut a client's CPL from $500 to under $30 while scaling volume. Media planning and budget allocation across channels and phases. Out-of-home and digital out-of-home campaign planning, vendor negotiation, and direct buying. E-commerce and conversion optimization. Mobile app attribution and MMP integration. Influencer marketing through TikTok creator partnerships. Brand measurement through lift studies. New business pitch preparation and client wins. Cross-timezone team collaboration. Technical Capabilities: GenAI implementation in live campaigns. Mobile attribution and app install tracking. Cross-platform campaign orchestration. Media mix analysis and historical performance evaluation. Creative testing and optimization. Budget forecasting and contingency planning. Available for project-based campaigns, fractional roles, and ongoing consulting.