Roya B.

I’m a human-centered researcher with a PhD in Psychology and 12+ years of experience conducting qualitative and quantitative research across academia, healthcare, and technology. I specialize in uncovering insights that drive strategy, using methods ranging from in-depth interviews and behavioral studies to advanced statistical modeling in Python and R. I’m passionate about transforming complex data into clear, actionable recommendations that help clients make confident, informed decisions. I’m available for projects involving user research, data analysis, and insight-driven strategy.