Juan Luis R.

Does your Spanish content sound genuinely written for Spain—or does it still feel translated? I help international companies turn English, AI-generated and technical content into clear, persuasive and natural European Spanish. I am a native Spanish copywriter from Spain with an Industrial Engineering background, seven years of experience working with technical documentation, and a Top Rated Upwork profile with a 100% Job Success Score. My core services include: ✓ English-to-Spanish localization and transcreation ✓ European Spanish copywriting ✓ AI-translated content review and humanization ✓ SaaS, technology and B2B content ✓ Technical and engineering writing ✓ Website and landing page copy ✓ SEO articles and thought-leadership content ✓ Editing, rewriting and linguistic quality assurance I can help you identify and correct: • Literal or unnatural translations • Latin American wording that does not fit the Spanish market • Inconsistent terminology and tone of voice • Weak headlines, calls to action and marketing messages • Technical inaccuracies or unclear explanations • AI-generated content that sounds generic or robotic Why clients work with me: • Native European Spanish • Strong technical and engineering knowledge • Clear, natural and commercially effective writing • Careful research and fact-checking • Consistent terminology and brand voice • Reliable communication and on-time delivery Before becoming a full-time freelance writer, I worked on large engineering and construction projects involving electrical systems, HVAC, fire protection, plumbing and technical procurement. This allows me to understand complex products and services quickly and explain them accurately to both specialist and general audiences. I have also built and managed a digital content channel with more than 240,000 subscribers, giving me practical experience in storytelling, audience retention, search intent and content strategy. Whether you need to localize a SaaS website, improve AI-translated copy, write a technical article or adapt a marketing campaign for Spain, I can help you produce content that sounds credible, human and locally relevant. Send me a representative sample or project brief, and I will recommend the most effective approach.