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Modinat A.
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Modinat A.

Social Media Manager | Content Strategy | Meta Ads |IG & TikTok Growth

Your content goes out every week and nobody's booking, buying, or replying. The problem was never the posting. It's that nothing connects what you post to the people you're trying to reach. I'm a social media manager who builds content strategies for owner-led brands: service businesses (med spas, clinics, salons, real estate), product brands (skincare, fashion, jewelery, streetwear) and founders, coaches and agencies. The kind of business where the owner is great at what they do, has a Facebook pixel and no idea what to do with it, and needs a post to end in a booking, an order or a DM, not just a like. WHAT CLIENTS SAY ABOUT ME: "Smart, sharp and strategic." A client ended their contract with me and rehired me on an enhanced one. Before I plan anything, I learn who your best customer is, what makes them hesitate and what they need to see before they reach out. Then I build your content around that. You don't need to tell me what to post and I track reach, watch time, clicks, leads and conversions, so we change what isn't working instead of guessing. WHAT YOU GET: ✅ Content strategy and monthly calendar, not just a grid of pretty posts ✅ Short-form video, Instagram Reels, Static posts, carousels and captions that turn viewers into enquiries, not just views ✅ Community management that replies to comments and DMs like your best salesperson, not just auto-responses ✅ A plain-language monthly report, not just a screenshot of likes. QUESTIONS I HEAR BEFORE I'M HIRED: ✅Can you work within my existing brand instead of redesigning everything? Yes. I learn your voice, colours and style first and build inside them, so your audience sees more of you, not a new brand. ✅Can you build on the account I already have, or will we need to start again? Yes. I audit what's there, keep what's working, and fix what isn't. Most accounts don't need a restart, they need the right content in front of the right people. ✅Can you handle a niche where we can't make careless claims? Yes. In regulated and trust-heavy spaces, I write with the rules in mind and keep every claim you can stand behind. Strong content doesn't need exaggeration. ✅Can you manage several platforms or accounts without things slipping? Yes. Every platform gets its own calendar and its own format, so nothing gets copy-pasted or forgotten. Consistency comes from the system, not from luck. ✅Will I be stuck depending on you for everything? No. You'll get a plain-language report every month and a clear view of what's working, so you always know where you stand and you own everything we build. I WORK BEST WITH: ✅ Clinics, med spas and wellness brands who need content that builds trust without making claims they can't stand behind. ✅ Real estate agents and hospitality businesses who need more sellers, bookings and enquiries, not just followers. ✅ Ecommerce and product founders (skincare, fashion, streetwear, jewellery) with great products and no clear story that makes people buy. ✅ Owners, coaches and agencies who are great at what they do and are tired of managing social media themselves. PLATFORMS & TOOLS Instagram, TikTok, Facebook, LinkedIn, YouTube Shorts · Canva, CapCut, Meta Business Suite, Notion, Buffer. WHAT I DON'T DO I don't buy followers or use engagement tricks, I don't promise overnight virality, and I don't make claims about results your business can't stand behind. I'm also not the right fit for one-off posts with no strategy behind them. I work with brands that want a steady presence that brings in customers. I work with a small number of brands at a time, so every account gets proper attention. I handle the details so you can focus on the big picture. No cookie-cutter support here, everything I do is tailored to fit your style and goals. Ready to save time, stay organized, and grow smarter? Let’s get started! Modinat A. CORE SERVICES: Social Media Management | Social Media Marketing | Instagram Marketing | TikTok Marketing | Content Strategy | Content Creation | Short-Form Video Editing | Instagram Reels | TikTok Content | YouTube Shorts | Community Management | Caption Writing | Content Calendars | Canva Design | Meta Ads Management | Facebook Ads | Instagram Ads | Marketing Analytics | KPI Reporting

🇳🇬Lagos Island, Nigeria$6/hr100% JSS4.97 (26)Since Aug 2025
GlobeUpwork

Earnings and projects

MRR
$441

Last 6 months ÷ 6

World#83,050 / 412k
🇳🇬Country#2,407 / 13.8k
Revenue, last 30 days
$203

Last 6 months: $2.6k

Total earnings
$4.3k

Billed in all: $4.5k

World#266,886 / 412k
🇳🇬Country#6,677 / 13.8k
Per project
$120

$110 in the last 6 months

World#295,039 / 412k
🇳🇬Country#10,130 / 13.8k
Projects, last 6 months
24

Across 27 contracts

59% fixed41% hourly
World#4,386 / 412k
🇳🇬Country#222 / 13.8k
Projects in all
36

Across 41 contracts

63% fixed37% hourly
World#83,215 / 412k
🇳🇬Country#2,054 / 13.8k

Earnings, last 30 days

$4.5k+$203 earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$4.2k$4.4k$4.6kNo dataOct 8Oct 23Nov 7

Read once a week before Oct 29, 2026, daily since. Dotted: longer than usual between two readings. Hatched: over two weeks without one.

Skill rankings: Top 18% in Content Creation

Ranked by MRR among everyone on Upwork with the skill.

  1. #79Social Media Management Analytics378 freelancers · 🇳🇬 #6Top 21%
  2. #199Retargeting712 freelancers · 🇳🇬 #5Top 28%
  3. #215Content Calendar900 freelancers · 🇳🇬 #15Top 24%
  4. #526Social Media Marketing Strategy2,317 freelancers · 🇳🇬 #26Top 23%
  5. #591TikTok Marketing2,601 freelancers · 🇳🇬 #40Top 23%
  6. #733YouTube Shorts3,159 freelancers · 🇳🇬 #23Top 23%
  7. #768Community Management2,973 freelancers · 🇳🇬 #64Top 26%
  8. #860Instagram Marketing3,741 freelancers · 🇳🇬 #59Top 23%