Ipek Y.
Digital Marketing Director | Brand Strategy, Ads & E-commerce Growth
I help businesses grow their sales and brand visibility through data-driven digital marketing. From Google & Meta Ads to brand strategy, e-commerce optimization, and marketing automation, I create campaigns and systems that attract the right audience, convert efficiently, and keep customers engaged beyond the first touch. I actively use ManyChat to build automated DM flows, lead qualification journeys, and follow-up sequences that support both performance marketing and customer experience. With my background in statistics and data analysis, I bring an analytical edge to every project—ensuring strategies are based on insights, not guesswork. I also focus on connecting ads, analytics, and automation into one measurable ecosystem, so brands can clearly see what’s working and what needs improvement. I’ve worked with industries ranging from education and design to lighting, packaging & consumer goods, and retail. If you’re looking for a professional who can analyze your market, build smart automation, craft a clear brand strategy, and execute winning digital campaigns, I’d love to help bring your vision to life.
Earnings and projects
Last 6 months ÷ 6
Last 6 months: $8.6k
Billed in all: $13,483$13k
$2.9k in the last 6 months
Across 3 contracts
Earnings, last 30 days
Skill rankings: Top 6% in ManyChat
Ranked by MRR among everyone on Upwork with the skill.
- #27ManyChat430 freelancers · 🇹🇷 #1Top 6%🇹🇷#1 of 1
- #167Digital Marketing Materials1,754 freelancers · 🇹🇷 #1Top 10%🇹🇷#1 of 14
- #252Brand Consulting2,336 freelancers · 🇹🇷 #3Top 11%🇹🇷#3 of 13
- #289Wix4,075 freelancers · 🇹🇷 #2Top 7%🇹🇷#2 of 13
- #324Branding & Marketing3,758 freelancers · 🇹🇷 #3Top 9%🇹🇷#3 of 30
- #335Brand Development3,166 freelancers · 🇹🇷 #2Top 11%🇹🇷#2 of 17
- #391Brand Strategy3,282 freelancers · 🇹🇷 #3Top 12%🇹🇷#3 of 18
- #403Brand Identity4,932 freelancers · 🇹🇷 #6Top 8%🇹🇷#6 of 49