Ahmad A.

Looking for someone who understands how copy converts, customer psychology, and funnel strategy, not just how to write catchy lines? If so, I might be one of the best people on Upwork for that. I know, it’s a bold claim. But give me a second to prove it. Hi :) I’m Ahmad Al Kadi, a Direct Response Copywriter & Creative Strategist working with DTC e-commerce brands. Here’s a bit about my experience: I recently worked with a DTC health and wellness brand that started from zero with a new campaign. No winning angles, no clear mechanism. I helped identify and test multiple angles, build ad concepts around clear mechanisms, and break through skepticism in a saturated health market. Within the first week, we were already generating purchases and increasing revenue consistently. Most of my creatives achieved 45-60% hook retention and CTRs up to 9% on cold traffic, which allowed us to quickly validate angles and double down on what was working. I’ve also worked with a fast-scaling skincare brand spending over 250k per month on paid ads, as well as a men’s grooming brand spending around 40k per month. Alongside that, I’ve worked with other brands in the beauty and health/wellness space. How I work (and why my copy doesn’t sound generic): Most of my work is research-driven. And when I say research, I mean DEEP research. I start by grounding myself in the audience’s reality. Research is the most important part of my process because, without it, copy becomes vague and generic I spend time understanding the audience’s pains, objections, skepticism, and false beliefs, along with getting deeply familiar with the offer itself. A large part of this research happens on Reddit, because it shows how people talk when they’re not being sold to. I go through relevant subreddits, threads, and comments to identify the exact language people use to describe their problems. That allows me to write copy that feels native to the audience. From there, I map the audience by awareness level and core beliefs: what they already believe, what they’re skeptical about, and what they’ve already tried that didn’t work. That’s where the strongest angles come from, and that's how I avoid vague, generic copy that doesn’t resonate with the target audience. "Yeah, but why should I hire you?" Putting aside the fact that I’m an amateur boxer who treats ads like heavy bags… I don’t need to be micromanaged. I don’t need hand-holding or constant direction. I take full ownership and accountability. If something doesn’t work, I don’t make excuses. I take responsibility and immediately start looking for solutions. I’m also a full-time copywriter/strategist, and I’m full-stack. I can handle ads, emails, landing pages, advertorials, VSLs, and full funnel strategy. You don’t need to hire five different people and manage them separately. Another thing is that time zones don’t matter to me. I’m available when needed. If something has to get done, IT WILL GET DONE. So if you’re a DTC e-commerce brand looking for a relentless leader who’s ready to put all his time and energy into your business to help you get results... Then click the button above, and let’s discuss your next project. Your next copywriter, Ahmad Al Kadi P.S. I only take a few projects per month to keep quality high. So if you want to work with me, you must: - Have a product or service you genuinely believe in - Want copy that converts, not just looks fancy on paper Frequently Asked Questions Q1: Why are your prices so low on Upwork? Because I’m still new on Upwork and want to build a few strong reviews first. Once I do, these prices will increase. Q2: How many hours can you work per week for my business? If you’re a serious brand looking for a long-term collaboration, I can put in around 40 hours per week, sometimes more. I don’t treat the brands I work with as side gigs. This is what I do every day. I only work with serious brands that want to build something long-term together and actually grow.