Lachlan M.

New to Upwork, proven in market. After co-launching Lusha in APAC, I now advise a handful of brands on end-to-end email and GTM that drive quick revenue and loyalty. I build real email strategy that blends copy, CRM and deliverability. Recent UpWork Feedback: "Within two weeks of go live we saw revenue triple from email and SMS." Since 2019 I’ve written and optimised thousands of emails across eCommerce, publicly listed B2B, travel, SaaS and lifestyle. Partner of Klaviyo, Mailchimp and HubSpot. Klaviyo shipped 200+ updates in 2025, so I completed the 4 week Klaviyo Accelerator (Oct 2025) to stay current. Some other recent UpWork Feedback I'm proud of: "he helped us triple revenue in 60 days by rebuilding Mailchimp" Where the ROI comes from * Proven discovery and growth opportunity mapping * Lifecycle flows: welcome, browse/cart, post-purchase, win-back, reactivation, sunset * Segmentation by intent/cohorts with offer and cadence testing * Deliverability and domain health (SPF, DKIM, DMARC, list hygiene) * CRM hygiene, tags/fields, enrichment and clean attribution * Transparent dashboards, A1 documentation and SOP plus Loom handover * Email plus SMS orchestration where it adds ROI * Quick Wins: live in days, not weeks Why clients like working with me: * Good vibes, zero fluff. Business does not always have to be so serious * Brutal honesty and clear expectations from day one * Data-driven decisions, not guesswork * Fast without mess. That's my thing * Clean comms and meeting leadership from big-business experience * Clear project management so you are never in the dark Here’s why my emails outperform most you will see: I blend sharp copy with system thinking. It is never “just an email”. It is a revenue engine with testing baked in. Every subject, offer and send time gets scrutinised. DTC or B2B, I write like a human and still hit the numbers. When I hand over, your team knows exactly what is built and why. No black box. No fluff. Tools and regions: Partner of Klaviyo, Mailchimp and HubSpot, plus hands-on with dozens more systems. Sydney-based; worked across 20+ countries in APAC, EMEA and the Americas. Always keen to work with cool people building cool things. Ready to move? I can start this week and ship first wins fast. Lachy