Anicia W.

I help short term rental owners understand what’s happening behind their property’s performance and build the operations needed to improve it. My work combines STR operations, listing optimization, performance analysis, and systems management. I look beyond occupancy to understand why a property is growing, plateauing, or underperforming and where opportunities may be getting missed. I can support owners with: • Airbnb & VRBO listing audits and optimization • STR performance analysis: Occupancy, ADR, RevPAR & booking pace • Pricing and calendar strategy • Competitor and market research • Listing titles, descriptions, amenities & photo strategy • Guest experience and communication workflows • Vendor, cleaning & maintenance coordination systems • SOPs, workflows and operational documentation • KPI tracking and performance reporting • Direct booking and repeat guest strategies • STR/MTR positioning and strategy My approach is simple: the numbers tell us what is happening; the operations help us understand why. I focus on identifying the gaps between the property, listing, pricing, guest experience, and backend operations so owners can make better decisions instead of guessing at what needs to change. Whether you need a second set of eyes on an underperforming listing, ongoing STR optimization, or stronger systems behind a growing portfolio, I can help turn the property data into an actionable plan. Let’s build a rental that operates as well as it looks.