Mackenzie C.

Hi, I’m Mackenzie 👋 I help e-commerce brands build stronger Shopify stores, strategic email marketing systems and more intentional customer journeys that actually drive conversions. As an Australian-based e-commerce specialist and co-founder of my own Shopify homewares brand, I understand what it takes to build and grow an online business from the inside. I combine hands-on technical experience with a strong eye for branding, customer experience and marketing that supports commercial growth. I've worked across Shopify, Klaviyo, email automation, brand strategy and digital marketing for various Australian and Global brands, tailoring my approach to each brand's audience, positioning and goals. 💌 Klaviyo & email marketing From initial setup to ongoing optimisation, I help brands build email marketing systems that feel cohesive, personal and commercially effective. ・Shopify and Klaviyo integration ・Automated email flows and customer journeys ・Welcome, abandoned cart, browse abandonment and post-purchase flows ・Win-back, replenishment and customer retention automations ・Email campaign strategy, copywriting and design ・Audience segmentation and targeted messaging ・Branded email templates and signup forms ・Campaign planning, testing and optimisation My focus is on building thoughtful customer journeys that nurture relationships, strengthen brand loyalty and support repeat purchases, without relying on generic messaging or constant discounts. 🛍️ Shopify store optimisation I help brands create polished, conversion-focused Shopify experiences, from store setup and theme customisation through to product pages, collections, navigation, email capture, apps and customer experience improvements. I understand how your website, email marketing and wider customer journey need to work together to support sales and sustainable growth. ✨ Brand strategy & creative direction With a background and Bachelor's Degree in digital marketing, branding and communications, I bring a strong creative perspective to every project. I can help refine brand positioning, tone of voice, product storytelling, website copy and customer-facing content so everything feels consistent and considered. 📱 Social media & e-commerce marketing I also support organic social strategy, content planning, UGC coordination, campaign creative and broader marketing coordination, helping brands align their store, email and content around one clear strategy. My approach is strategic, hands-on and founder-minded. I care about getting the technical details right, understanding the customer behind every interaction and creating marketing that feels true to the brand while delivering meaningful results. If you're looking for someone who can think strategically, execute carefully and take genuine ownership of your e-commerce and email marketing, I'd love to help!