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Hanna K.

Hanna K.

Performance Marketing Specialist | Google Ads Specialist | Shopping

If your ad spend keeps growing but ROAS is unstable or leads come inconsistently, the issue is usually campaign structure, targeting, or tracking - not traffic volume. As a Google Ads specialist, Google PPC specialist, and performance-driven PPC specialist, I help businesses turn paid traffic into a scalable and predictable growth channel. I work as a hands-on Google Ads manager delivering full-funnel strategy, advanced Google Ads optimisation, and performance scaling across industries. Recent results from my work: E-commerce scaling with Google Ads PPC, Search, Performance Max, and Google Shopping Ads Revenue scaled from ₴240,548 to ₴505,703 ROAS increased from 13.6x to 24.7x Campaign growth achieved through structured Google PPC ads, product segmentation, asset group optimisation, and search intent refinement Lead generation project managed by a certified Google AdWords specialist: Leads increased from 7 to 25 per month CPL reduced by 21% CTR improved by 115% Stable lead flow achieved after restructuring account logic and cleaning search queries I manage monthly budgets from $3K to $60K as an independent Google PPC specialist and as support within a Google Ads agency environment. What I do as your Google Ads specialist: Advanced Google Ads optimisation and performance diagnostics Campaign builds across Search, PMax, Display, YouTube, and Google Shopping Ads High-intent keyword research and structure design for Google PPC ads Conversion tracking alignment using GA4 and Google Ads Tag Manager ROAS-focused scaling and CPL stabilisation If you are searching for a reliable Google Ads manager, Google PPC specialist, or experienced Google Ads specialist who understands structure, tracking, and scaling - I can help. Industries: E-commerce brands Lead generation businesses Home services Construction Healthcare B2B SaaS Tools: Google Ads Google Ads Tag Manager Meta Ads GA4 Google Merchant Center Next step: If your campaigns are active but performance feels capped, I can begin with a structured audit and Google Ads optimisation roadmap to unlock growth.

🇺🇦Dnipro, Ukraine$20/hr100% JSS4.57 (8)Since Aug 2025

Earnings and projects

MRR
$17

Last 6 months ÷ 6

World#167,260 / 412k
🇺🇦Country#5,948 / 14.3k
Revenue, last 30 days
$0

Last 6 months: $99

Total earnings
$2.1k

Billed in all: $2.3k

World#330,904 / 412k
🇺🇦Country#12,337 / 14.3k
Per project
$258

$33 in the last 6 months

World#244,224 / 412k
🇺🇦Country#9,737 / 14.3k
Projects, last 6 months
3
0% fixed100% hourly
World#66,479 / 412k
🇺🇦Country#2,681 / 14.3k
Projects in all
8

Across 9 contracts

33% fixed67% hourly
World#223,560 / 412k
🇺🇦Country#8,901 / 14.3k

Earnings, last 30 days

$2.3kNothing earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$2,225$2,250$2,275$2,300Oct 8Oct 23Nov 7

Skill rankings: Top 42% in SEM Optimization

Ranked by MRR among everyone on Upwork with the skill.

  1. #40SEM Account Setup78 freelancers · 🇺🇦 #5Top 51%
  2. #82Optimize Google Shopping142 freelancers · 🇺🇦 #8Top 58%
  3. #112SEM Optimization264 freelancers · 🇺🇦 #7Top 42%
  4. #330Display Ad700 freelancers · 🇺🇦 #32Top 47%
  5. #622Google Search1,379 freelancers · 🇺🇦 #35Top 45%
  6. #643Google Shopping1,118 freelancers · 🇺🇦 #104Top 58%
  7. #646Meta Pixel1,020 freelancers · 🇺🇦 #34Top 63%
  8. #1,261Google Analytics 42,201 freelancers · 🇺🇦 #76Top 57%