Hanna K.
Performance Marketing Specialist | Google Ads Specialist | Shopping
If your ad spend keeps growing but ROAS is unstable or leads come inconsistently, the issue is usually campaign structure, targeting, or tracking - not traffic volume. As a Google Ads specialist, Google PPC specialist, and performance-driven PPC specialist, I help businesses turn paid traffic into a scalable and predictable growth channel. I work as a hands-on Google Ads manager delivering full-funnel strategy, advanced Google Ads optimisation, and performance scaling across industries. Recent results from my work: E-commerce scaling with Google Ads PPC, Search, Performance Max, and Google Shopping Ads Revenue scaled from ₴240,548 to ₴505,703 ROAS increased from 13.6x to 24.7x Campaign growth achieved through structured Google PPC ads, product segmentation, asset group optimisation, and search intent refinement Lead generation project managed by a certified Google AdWords specialist: Leads increased from 7 to 25 per month CPL reduced by 21% CTR improved by 115% Stable lead flow achieved after restructuring account logic and cleaning search queries I manage monthly budgets from $3K to $60K as an independent Google PPC specialist and as support within a Google Ads agency environment. What I do as your Google Ads specialist: Advanced Google Ads optimisation and performance diagnostics Campaign builds across Search, PMax, Display, YouTube, and Google Shopping Ads High-intent keyword research and structure design for Google PPC ads Conversion tracking alignment using GA4 and Google Ads Tag Manager ROAS-focused scaling and CPL stabilisation If you are searching for a reliable Google Ads manager, Google PPC specialist, or experienced Google Ads specialist who understands structure, tracking, and scaling - I can help. Industries: E-commerce brands Lead generation businesses Home services Construction Healthcare B2B SaaS Tools: Google Ads Google Ads Tag Manager Meta Ads GA4 Google Merchant Center Next step: If your campaigns are active but performance feels capped, I can begin with a structured audit and Google Ads optimisation roadmap to unlock growth.
Earnings and projects
Last 6 months ÷ 6
Last 6 months: $99
Billed in all: $2,264$2.3k
$33 in the last 6 months
Across 9 contracts
Earnings, last 30 days
Skill rankings: Top 42% in SEM Optimization
Ranked by MRR among everyone on Upwork with the skill.
- #40SEM Account Setup78 freelancers · 🇺🇦 #5Top 51%🇺🇦#5 of 7
- #82Optimize Google Shopping142 freelancers · 🇺🇦 #8Top 58%🇺🇦#8 of 12
- #112SEM Optimization264 freelancers · 🇺🇦 #7Top 42%🇺🇦#7 of 11
- #330Display Ad700 freelancers · 🇺🇦 #32Top 47%🇺🇦#32 of 59
- #622Google Search1,379 freelancers · 🇺🇦 #35Top 45%🇺🇦#35 of 46
- #643Google Shopping1,118 freelancers · 🇺🇦 #104Top 58%🇺🇦#104 of 137
- #646Meta Pixel1,020 freelancers · 🇺🇦 #34Top 63%🇺🇦#34 of 46
- #1,261Google Analytics 42,201 freelancers · 🇺🇦 #76Top 57%🇺🇦#76 of 105