Shubhangi S.
Reddit Growth & Ads Specialist | White-Hat | 8-Figure Brands
I'm a 6+ year Redditor and subreddit moderator who helps brands earn visibility, trust, and customers through Reddit. I've modded communities, built posts that reached the front page, and watched brands quietly fail because they didn't understand the culture. That obsession became my career. Most brands treat Reddit as another social platform. In reality, it's where people research products, compare alternatives, and look for opinions they trust. Those conversations increasingly influence Google rankings and AI-generated recommendations. Over the past year, I've worked with SaaS companies, consumer apps, travel brands, supplement companies, D2C businesses, and B2B firms to strengthen their presence, both organically and through paid Reddit Ads campaigns, across Reddit and the wider search ecosystem. Results across client campaigns include: Over $100k+ revenue generated 6M+ total organic Reddit views First-page Google rankings for branded and high-intent searches Reddit discussions surfaced in Google AI Overviews and AI search results 90%+ positive sentiment 500+ organic brand mentions with zero removals 700+ website and app redirects Up to 2% CTR on paid Reddit ad creatives, 6x above the platform average CPC reduced by as much as 53% through Reddit-native ad testing Detailed campaign breakdowns and client case studies can be found below my profile. How I help brands grow: ➜ Reddit strategy and campaign execution, organic and paid ➜ Community and audience research ➜ Reputation management and brand positioning ➜ Founder-led Reddit growth ➜ Reddit SEO and AI visibility ➜ Subreddit creation, growth, and moderation ➜ Reddit Ads strategy, creative, and campaign management ➜ Converting Reddit interest into users, signups, and customers Being a subreddit moderator has given me a deep understanding of what earns trust, what gets removed, and how brands can participate without feeling like marketers. My approach follows a simple principle: Be a genuinely valuable member of the community before introducing a brand. If a post or comment is worth reading without the brand mention, it will stand up to scrutiny. If the only value is the promotion, it usually fails. I also manage paid Reddit campaigns end to end, from strategy and subreddit targeting to budget management, creative testing, and performance optimization, and being an actual Redditor gives me an edge here that most agencies can't replicate. I know which subreddits are ad-friendly versus hostile to promotion, and how to build campaigns that work with the platform's culture instead of against it. One recent SaaS campaign generated 200+ monthly qualified sign-ups at a positive ROI, with acquisition cost coming in below ad spend. Every campaign is personally managed. No AI-generated content, no outsourced community management, and no spam-based growth tactics. I take on a limited number of clients per cycle so every campaign gets the attention it deserves. If you're looking for someone who understands both Reddit culture and how modern discovery works, both organically and through paid campaigns, I'd be happy to discuss your goals.
Earnings and projects
Last 6 months ÷ 6
Last 6 months: $3.1k
Billed in all: $6,428$6.4k
$519 in the last 6 months
Across 7 contracts
Across 10 contracts
Earnings, last 30 days
Skill rankings: Top 17% in Organic Promotion
Ranked by MRR among everyone on Upwork with the skill.
- #37Organic Promotion222 freelancers · 🇮🇳 #3Top 17%🇮🇳#3 of 19
- #136Reddit Marketing558 freelancers · 🇮🇳 #15Top 24%🇮🇳#15 of 43
- #153Community Moderation605 freelancers · 🇮🇳 #4Top 25%🇮🇳#4 of 12
- #198Reputation Management842 freelancers · 🇮🇳 #61Top 24%🇮🇳#61 of 221
- #209Community Engagement1,035 freelancers · 🇮🇳 #3Top 20%🇮🇳#3 of 19
- #351Ad Creative1,402 freelancers · 🇮🇳 #15Top 25%🇮🇳#15 of 88
- #630Organic Traffic Growth2,503 freelancers · 🇮🇳 #233Top 25%🇮🇳#233 of 711
- #686Community Management2,973 freelancers · 🇮🇳 #25Top 23%🇮🇳#25 of 75