Flo M.

I'm a brand and partnerships specialist with 10+ years of experience spanning influencer marketing, digital strategy, and experiential campaign delivery. Over the last 5 years I have co-founded and ran a successful media agency, leading on influencer and media relationships including building an exclusive talent division where I represented influencers securing brand deals and building growth strategies. I now offer influencer expertise on a freelance basis. Services include: - Campaign concepts Original and creative ideas conceptualised with your goals and budget in mind. - Influencer sourcing Influencer research and list building, considering engagement, niche, following, tone of voice & authenticity. - Negotiations & contracting Effective negotiations as required, including fees, deliverables and usage rights, all included in a thorough and concise contract. - Influencer briefing & approvals Detailed talent briefs developed to ensure all aspects of the brief are covered. Approvals handled to ensure maximum quality and key messaging conveyed. - Campaign delivery & reporting Ensure all campaigns are delivered in full, on time, and all key metrics reported on into one concise client friendly report. - Influencer marketing consulting services Providing consultancy services to agencies and brands looking to start or strengthen their influencer marketing strategy.