Melanie S.

I build brands and the experiences around them, from positioning and identity to the campaigns and events that bring them to life. 10+ years leading marketing, branding, and event management for companies scaling from zero to established players. What I do: - Brand strategy & positioning - Creative direction, from concept to launch - Content strategy & storytelling - Event production & experiential marketing - Team & partnership building Some proof it works: I led the brand and content strategy behind a Barcelona cultural venue's TikTok growth, from zero to 8.6M+ views and a 37x increase in followers in under 8 months and turned its campaigns from unprofitable to solidly profitable in the same period. I launched a brand from scratch that generated 2,500+ leads in its first two weeks, purely through organic strategy and positioning. I directed corporate events for clients including Spotify and Red Bull, and designed the onboard guest experience for the 37th America's Cup, from hospitality and gifting to premium partnerships. I work across B2B and B2C, partnering with global brands and building teams and processes from the ground up. If you need someone to shape how your brand is seen and felt, and turn that into real experiences, not just a deck, let's talk.