Rachel T.

I'm not performing for the women 40+ audience - I am her. I'm Rachel. I'm 45, married, mom to five adult kids, grandma to three, and dog mom to Maui. I live in Fort Lauderdale and I've spent the last 17+ years inside some of the most competitive consumer marketing environments in the country, from home services giants like Generac and Renuity to DTC beauty, wellness, and pet brands. Before I was a UGC creator, I was a journalist, a PR supervisor, a brand manager, and a director of marketing. I know how to open with a hook, build trust fast, and say exactly what moves someone to act. That's not a skill most creators have, it's a career. I've created UGC content for brands including Stripes Beauty, Alubri, Sundays for Dogs, Talkiatry, Stitch Fix, and iFlo across paid social and organic, for Meta, TikTok, Instagram Reels, Facebook video ads, and YouTube Shorts. My content is direct-to-camera, authentic, and built on real consumer psychology, not trends. My specialty is the women 40+ and Gen X consumer. I understand her because I live her life. She's discerning, busy, and impossible to fool and when a brand earns her trust, she converts and she stays loyal. I help brands speak to her in a way that actually lands. What I create: – UGC video ads and hook-driven ad variations for Meta and TikTok Ads Manager – Direct-to-camera product demos, testimonials, and unboxing content – Scriptwriting, concept development, and creative strategy – Paid social creative for DTC, e-commerce, beauty, skincare, wellness, pets, home services, and consumer apps – B-roll, lifestyle footage, and raw file delivery If your brand needs a UGC creator who understands performance marketing from the inside out and who actually is your customer, let's talk. Top Rated on Upwork. Fast turnaround. Revision-friendly.