Matheus F.

SEO and Paid Traffic Management (Google Ad Grants Specialist)

Google Ad Grants Specialist - 2+ Years Experience I help non-profits maximize their $10,000 monthly Google Ad Grant to drive meaningful impact, from increasing donor contributions to boosting volunteer sign-ups. With over two years of dedicated experience navigating the unique constraints of the Ad Grants program, I specialize in turning "free" ad spend into high-value conversions. What I Bring to the Table: Grant Compliance Mastery: I maintain 5%+ CTRs and high quality scores to ensure your account remains in good standing and avoids suspension. Strategic Conversion Tracking: I implement robust tracking (GA4/GTM) to prove ROI and help Google's AI bid effectively on the actions that matter most to your mission. Keyword & Search Strategy: Expert at navigating the "no single-word or generic keyword" policy to find high-intent traffic that aligns with your non-profit's goals. Data-Driven Optimization: I don't just "set and forget." I perform regular A/B testing on ad copy and landing pages to squeeze every bit of value out of your $329 daily budget. SEO Experience: Creation of optimized content structures for blogs and websites, with clear headings and guidelines for writers. Complete SEO audits to identify technical, content, and performance errors. Implementation of link building strategies to increase authority and organic traffic. Optimization of service pages and blogs for ranking in specific keywords. Development of local SEO strategies for physical businesses, increasing regional visibility. Planning of content and editorial calendar focused on ranking and lead generation. Competitor analysis and report generation to guide growth strategy. SEO consulting for companies, helping to structure their digital presence. Integration of SEO with other digital marketing strategies, such as Google Ads and social media.