Freya F.

I’m a growth marketing strategist helping apps and brands scale with purpose - combining performance marketing, creator-led campaigns, and strong brand foundations. Over the past few years, I’ve worked with health, wellness, and Gen Z-focused apps across the US, UK, and Europe, delivering results such as: • 7M+ views and 50K downloads for an acne app at just €0.33 CPI • +43% increase in Monthly Active Users for a pregnancy app • Improved conversion rates, reduced acquisition costs, and successful international scaling My approach goes beyond just driving installs - I focus on how a brand is positioned, understood, and experienced, because that’s what drives both acquisition and retention. What I can help you with: • Growth strategy & user acquisition (from early-stage to scale) • TikTok Spark Ads strategy, execution, and optimisation • Influencer marketing & long-term creator partnerships • Brand strategy, positioning, and go-to-market planning • Launch strategy for new apps and products • Website strategy (conversion-focused structure, messaging, UX) • Paid media across TikTok, Meta & Google • Community strategy & management (turning users into advocates) Whether you’re launching something new or looking to scale what’s already working, I bring both hands-on execution and strategic thinking - building campaigns and brands that not only perform, but last.