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Yusra M.

Yusra M.

Brand & Social Media Content Specialist | Design, Video & AI

I help brands turn scattered content into a clear, beautiful, and consistent content system across social media, graphic design, video, AI-assisted visuals, content calendars, presentations, and marketing assets. My work sits at the intersection of strategy and design. I help businesses show up online with visuals, content, and brand assets that feel aligned, thoughtful, and easy to recognize, not random posts, rushed graphics, or disconnected marketing pieces. Most brands do not need more content. They need content that feels intentional. That means social posts that match the brand, graphics that feel polished, videos that catch attention quickly, calendars with a clear plan, and messaging that stays consistent across every platform. I create brand content systems where strategy, visuals, video, AI creative, calendars, and design assets all support one clear direction. Social Media Strategy & Content Management • Instagram, LinkedIn, TikTok, Facebook, and Pinterest content support • Monthly content calendars and posting plans • Caption writing, hashtag direction, and content structure • Profile optimization and content audits • Organic content planning for awareness, engagement, and trust • Platform-specific content that feels native, not copy-pasted Graphic Design & Brand Visuals • Social media graphics, carousel posts, stories, and campaign visuals • Brand identity support, visual direction, and brand refreshes • Logos, typography systems, color consistency, and branded templates • Flyers, brochures, posters, one-pagers, sales sheets, and PDFs • Lead magnets, case studies, downloadable assets, and marketing collateral • Clean digital and print-ready design files Video, Reels & Motion Content • Short-form video editing for Reels, TikTok, YouTube Shorts, and campaigns • UGC-style video assets and social-first edits • Motion graphics, animated text, kinetic typography, and branded video elements • Content repurposing from long-form videos, product footage, or raw clips • Hook-focused edits designed to hold attention quickly AI-Assisted Creative Production • AI-generated visuals for campaigns, social media, product concepts, and content ideas • AI-assisted content direction, image concepts, and creative variations • AI-supported video concepts, visual references, and campaign assets • Human-led editing and design polish so the final work still feels warm, intentional, and on-brand LinkedIn & Business Content • Monthly LinkedIn content creation and posting support • Thought-leadership post design and professional content layouts • B2B content visuals, announcement posts, and authority-building assets • Clean, polished content designed for credibility and readability Presentation & Communication Design • Pitch decks, sales decks, investor decks, and client presentations • PowerPoint, Google Slides, and Keynote design • Slide structure, visual hierarchy, and storytelling flow • Executive, internal, webinar, and client-facing presentations Product, Printable & Digital Asset Design • Product design for digital downloads, activity kits, card decks, and printable products • Etsy listing images, product mockups, cover pages, and intro pages • Apparel graphics, Shopify/Printful product visuals, and campaign graphics • Family-focused, lifestyle, luxury, service-based, and ecommerce brand assets You get: • Clear creative direction • Consistent brand visuals • Social content that feels thoughtful and intentional • Design assets that match your brand system • Video and AI-supported creative when needed • Monthly content support without the scattered back-and-forth If your brand needs content that feels more polished, consistent, and strategically put together, send an invite and let’s build a content system that feels like you.

🇺🇸Mount Prospect, United States$36/hr100% JSS3.60 (10)Since Sep 2025

Earnings and projects

MRR
$1.9k

Last 6 months ÷ 6

World#24,021 / 412k
🇺🇸Country#5,144 / 62.1k
Revenue, last 30 days
$1.9k

Last 6 months: $11k

World#22,631 / 412k
🇺🇸Country#4,491 / 62.1k
Total earnings
$13k

Billed in all: $13k

World#172,995 / 412k
🇺🇸Country#28,054 / 62.1k
Per project
$738

$763 in the last 6 months

World#148,258 / 412k
🇺🇸Country#25,200 / 62.1k
Projects, last 6 months
15
73% fixed27% hourly
World#9,890 / 412k
🇺🇸Country#1,639 / 62.1k
Projects in all
18

Across 20 contracts

65% fixed35% hourly
World#143,608 / 412k
🇺🇸Country#20,770 / 62.1k

Earnings, last 30 days

$13.5k+$1.9k earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$11k$12k$13k$14kOct 8Oct 23Nov 7

Skill rankings: Top 2% in Instagram Post

Ranked by MRR among everyone on Upwork with the skill.

  1. #15Instagram Post681 freelancers · 🇺🇸 #1Top 2%
  2. #46Adobe Creative Cloud934 freelancers · 🇺🇸 #22Top 5%
  3. #56Social Media Graphic975 freelancers · 🇺🇸 #9Top 6%
  4. #59Pinterest1,387 freelancers · 🇺🇸 #19Top 4%
  5. #75Logo Animation1,938 freelancers · 🇺🇸 #21Top 4%
  6. #137Brochure Design1,986 freelancers · 🇺🇸 #45Top 7%
  7. #139Flyer Design3,696 freelancers · 🇺🇸 #44Top 4%
  8. #146Business Presentation2,101 freelancers · 🇺🇸 #47Top 7%