Alexander C.

Graphic Designer | Logo, Brand Identity & Website Design Specialist

Most businesses know what they want to say. They just need someone who can make it look and feel the way it deserves to. That's where I come in, As a Top Rated Plus designer ranked in the top 1% on Upwork, with 10+ years of experience working with startups, founders, growing businesses, and agencies across more than 20 industries. I've helped brands go from a rough idea to a fully launched identity, and from an outdated website to one that actually reflects the quality of the business behind it. I work across three areas — branding, web design, and presentations — and I bring the same level of care and attention to detail to all of them. BRAND IDENTITY AND STRATEGY: Some clients come to me with nothing but a name. Others come with an existing brand that no longer feels like them. Either way, I help build visual systems that are consistent, intentional, and built to last. Logo Design — wordmark, monogram, emblem, and minimalist styles Brand Identity — typography, color systems, and iconography Brand Guidelines and Style Guides Visual Identity Systems for digital and print Figma and Canva Brand Templates — social kits, decks, and presentations Personal and Executive Branding Startup, SaaS, Fintech, Wellness, and Luxury Branding WEB DESIGN AND DEVELOPMENT: A website should do more than exist. It should represent your business clearly, load fast, work on every device, and guide visitors toward taking action. That's what I build. WordPress Website Design and Development Figma to WordPress — pixel-perfect production builds Elementor and Elementor Pro Customization Shopify Store Design and Theme Customization Webflow Websites and Landing Pages E-commerce — WooCommerce and Shopify WordPress Management and Migration UI/UX Design in Figma and Adobe XD SEO-ready, mobile-first, and ADA-accessible builds PRESENTATIONS AND PITCH DECKS: Whether you're pitching investors, presenting to a board, or sending a proposal to a new client — the way your slides look says something about your business before you say a word. Investor and Pitch Deck Design Sales and Marketing Presentations Company Profiles and Corporate Decks Product Launch and Strategy Decks Figma, PowerPoint, Google Slides, and Canva TOOLS AND PLATFORMS: Figma · Adobe Illustrator · Photoshop · Canva · WordPress · Elementor · Shopify · Webflow · WooCommerce · Adobe XD · Google Slides · PowerPoint A FEW THINGS CLIENTS CONSISTENTLY TELL ME: That I ask good questions upfront and actually listen to the answers. That my work is clean, organized, and easy to hand off to their team. That they came back because the first project went smoothly, and the results held up. I don't chase trends. I design for clarity, longevity, and the real people your brand needs to reach. INDUSTRIES I HAVE WORKED IN: SaaS · Fintech · E-commerce and DTC · Fashion · Beauty and Cosmetics · Healthcare and Nutrition · Real Estate · Legal · Construction and HVAC · Coaching and Consulting · Recruiting · Education · Food and Beverage · Nonprofits · Media and Content Creators · Travel · Manufacturing 100+ projects completed on Upwork and off-platform 50+ websites built across WordPress, Shopify, and Webflow Top Rated Plus — Top 1% of Upwork talent UX-first approach, scalable brand systems, developer-friendly handoffs If any of this sounds like what you have been looking for, I would love to hear about your project. Send me a message, no pressure, just a conversation to see if we are a good fit.